25 JUN 2024 · Episode 66: Today's conversation is with Jessica Shirra, Fractional CMO, on advice for aspiring Fractional CMOs and the role of AI in marketing. We explore her journey from  marketing to entrepreneurship, the role of AI in marketing, and tips on elevating business strategy for aspiring fractional CMO’s. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/  Check out Jessica Shirra’s website: https://www.jessicashirra.com/

18 JUN 2024 · Episode 65: Today's conversation is Dane Chapin, Founder & CEO of Usaopoly, on  Entrepreneurship and Building Award-Winning Games. We dive into entrepreneurship, business evolution, adaptability, and how Dane Chapin leverages these tools to create widely loved games such as Monopoly, Telestrations, and Topple. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg  Sign up for the free b.newsletter: https://www.business.com/b-newsletter/  Check out Dane Chapin on LinkedIn: https://www.linkedin.com/in/dane-chapin-8b76399/ Check out Usaopoly (The Op): https://www.linkedin.com/in/dane-chapin-8b76399/

4 JUN 2024 · Episode 64: Today's conversation is with Marty Beckerman, Editor-in-Chief of the b. Newsletter, to discuss the impact of AI on hiring and skills and the generational differences in the workforce. Additionally, hear about the highs and lows of running a business newsletter in 2024. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg  Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

28 MAY 2024 · Episode 63: Today's conversation is with Park Howell, Business Strategist & Storytelling Coach from Business of Story, on building trust through storytelling, the benefits of using the ABT (And, But, Therefore) framework, and how to craft compelling narratives for your business. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg  Sign up for the free b.newsletter: https://www.business.com/b-newsletter/  Check out Park Howel: https://www.linkedin.com/in/parkhowell/ Check out Business of Story: https://businessofstory.com/

7 MAY 2024 · Episode 62: Today's conversation is with VP of Government Affairs & Policy Adeyinka Ogunlegan and Sr. Program Director Sean Gerner from Education SuperHighway on the Digital Divide. They explain the concept of broadband nutrition labels and the mission of Education Superhighway, from its initial focus on connecting schools to the internet to its current goal of addressing the broadband affordability gap. The guests discuss the Affordable Connectivity Program (ACP) and its impact on households, emphasizing the importance of digital literacy in closing the digital divide. The episode also examines the challenge process for identifying unserved and underserved locations and how funds are allocated for infrastructure development.  Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg  Sign up for the free b.newsletter: https://www.business.com/b-newsletter/  Check out Education SuperHighway: https://www.educationsuperhighway.org/ Check Out https://www.linkedin.com/in/adeyinkaogunlegan/ Check Out https://www.linkedin.com/in/seangernermba/

30 APR 2024 · Episode [61]: Today's conversation is with Joel Steel, CEO & Co-Founder at Komo Technologies, on engaging audiences: strategies for loyalty, personalization, international growth, and the challenges and changes in building Komo Technologies. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss customer engagement and loyalty, data collection and personalization, and how value creation contributes to building your brand. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ http://linkedin.com/in/thejoelsteel

16 APR 2024 · Episode 60: Today's conversation is Luanne Marek, SVP of Media Buying at Centerfield, on the importance of paid advertising on Google, the role of AI in campaign creation and optimization, the impact of privacy changes on Google Ads strategies, and the emergence of Google's new search generative experience. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the sleep habits of famous people, WcDonald's ad campaigns and Spotify tattoos.   Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg   Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

9 APR 2024 · Episode 59: Today's conversation is with Centerfield’s VP of SEO Jaimie Clark to discuss Google's organic listings, algorithm updates, domain ranking abuse, and advice for publishers on how to improve their rankings and adapt to the changing landscape of AI and consumer behavior. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how Old Spice ditched the "grandpa brand" image for a cooler one, the importance of physical fitness for business success, and explore the concept of personal loyalty with a nod to Jerry Maguire. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg  Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

26 MAR 2024 · Episode 58: Today's conversation is with Ammunition CEO Jeremy Heilpern to discuss his journey in the advertising industry, founding his own agency, the importance of measurable outcomes, video production, and advice to those starting in the industry. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the comeback of Crocs, an app where you can get day-old baked goods, and the importance of an efficient hiring process.  Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg  Sign up for the free b.newsletter: https://www.business.com/b-newsletter/  Watch The Lift As We Fly Hawks video: https://vimeo.com/905761955

19 MAR 2024 · Episode 57: Today's conversation is with Centerfield’s SVP of People Operations Gena Romano and VP of Talent and Organizational Development Zelna McGee to discuss the different types of motivation, the impact of motivation on employee engagement and productivity, the importance of purpose, impact, and belonging, and advice for aspiring HR leaders. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg  Sign up for the free b.newsletter: https://www.business.com/b-newsletter/