1 JUL 2024 · Welcome back to another Macro Moment! In this episode, we share our strategy for landing high-paying food photography clients. Grab your notebook and get ready to steal our strategy! Key Takeaways: - Raise Your Rates: Increasing your prices signals your value and expertise, attracting premium brands. - Find Brands on Social Media: Follow large brands on Instagram and explore suggested accounts to discover new opportunities. - Research and Evaluate Potential Partners: Ensure potential partners align with your vision and values by researching their branding and needs. - Initiate Conversation/Pitch: Reach out to compatible brands with a tailored pitch showcasing your work and its benefits. - Branded Documents and Elevated Client Experience: Present professional, cohesive documents to increase the perceived value of your services. Helpful Links: - https://foodphotographycorner.com/branded-asset-template-bundle - https://share.honeybook.com/mikyla6824739 https://www.foodphotographycorner.com - https://pixieset.com/ref/6RnGOhzVYj https://www.foodphotographycorner.com - https://contractlegalease.com?affcode=1260162_fopa_idwhttps://www.foodphotographycorner.com - https://www.amazon.com/shop/foodphotographycornerhttps://www.foodphotographycorner.com - https://i.mtr.cool/HAIMOMhttps://www.foodphotographycorner.com - https://clickup.pxf.io/nLJWO6https://www.foodphotographycorner.com Thanks for tuning in! https://www.foodphotographycorner.comhttps://foodphotographycorner.com/retreatshttps://www.foodphotographycorner.com

18 JUN 2024 · In this episode, Rosslyn and Mikyla, full-time commercial food photographers and founders of Food Photography Corner, delve into the details of their process for working with brands. From initial agreement to final deliverables, they share valuable insights and tools to help streamline your workflow and maintain professionalism. This episode is packed with practical advice and tips to elevate your brand collaborations. Key Takeaways: - Essential Documents: Learn about the six key documents and tools used after a brand agrees to work with you, including contracts, payment invoices, vision boards, content approval documents, galleries, and report cards. - Organization Tools: Discover how Honeybook, Pixieset, and other tools help keep your workflow smooth and efficient, from automated contracts to payment reminders. - Client Communication: Understand the importance of clear communication and detailed planning with brands to ensure all expectations are met and projects run seamlessly. Helpful Links: https://share.honeybook.com/mikyla6824739 - Contracts / Split Payments/ [20% off affiliate link] https://pixieset.com/ref/6RnGOhzVYj - Photo Galleries / Invoicing / Contracts  https://contractlegalease.com?affcode=1260162_fopa_idw - Rob / Contract Legal Ease [20% off affiliate link] https://transactions.sendowl.com/products/78793956/2F51DE56/view - Professional Document to Share Content w/ Clients https://www.amazon.com/shop/foodphotographycorner - Gear Recommendations https://i.mtr.cool/HAIMOM - Social Media Scheduling Tool https://clickup.pxf.io/nLJWO6 - CRM / Client Management Organization  Join us at a https://foodphotographycorner.com/retreats! 

6 JUN 2024 · In this episode, we dive into a common challenge faced by many creatives: overcoming client objections. We'll explore a recent experience where we turned a 'no' into a successful collaboration. Key Takeaways: - Importance of thorough research to understand client pain points and market trends. - Using the Socratic method to ask insightful questions and guide clients to recognize their needs. - Highlighting intentions to attract ideal clients and save time. - Strategies for ending calls with a strong call to action to ensure follow-up. Join us as we break down how to navigate client conversations, turn objections into opportunities, and position yourself as the solution to their needs. Ending the call with a confident "When can I anticipate hearing back from you?" can make all the difference! Helpful Links:  - https://www.amazon.com/shop/foodphotographycorner - Gear Recommendations - https://share.honeybook.com/mikyla6824739 - Contracts / Split Payments - https://pocketsuite.io/register/mikyla-meckelson - Contracts on the go / Invoicing / Text Lead Management - https://pixieset.com/ref/6RnGOhzVYj - Photo Galleries / Invoicing / Contracts  - https://i.mtr.cool/HAIMOM - Social Media Scheduling Tool - https://clickup.pxf.io/nLJWO6 - CRM / Client Management Organization  https://foodphotographycorner.com/retreats to learn in person! 

20 MAY 2024 · In this macro moment episode, Rosslyn & Mikyla delve into the psychology of money and its impact on running a successful food photography business. Discover actionable insights to enhance your pricing strategies and client interactions. Key Takeaways: - Understanding Value Perception: Explore how your relationship with money and confidence directly influence how clients perceive the value of your services. - Strategic Pricing: Learn the art of pricing packages to cater to a wider clientele by offering different price points. Emphasize the additional value to encourage clients to invest in higher-tier packages. - Psychological Pricing Tactics: Uncover the psychology behind pricing structures, including grouping numbers and the impact of odd pricing. Discover how to create irresistible packages that visually highlight savings and leverage upselling techniques to enhance client satisfaction and increase revenue. Helpful links:  - https://i.mtr.cool/HAIMOM - Social Media Scheduling Tool - https://clickup.pxf.io/nLJWO6 - CRM / Client Management Organization - https://share.honeybook.com/mikyla6824739 - Contracts / Split Payments - https://pocketsuite.io/register/mikyla-meckelson - Contracts on the go / Invoicing / Text Lead Management - https://pixieset.com/ref/6RnGOhzVYj - Photo Galleries / Invoicing / Contracts  - https://www.amazon.com/shop/foodphotographycorner - Gear Recommendations https://foodphotographycorner.com/retreats to learn in person! 

2 APR 2024 · In this episode, Rosslyn & Mikyla share 5 shots you need in your food photography portfolio! With so many different shots you can include in your photography portfolio it can be hard to narrow it down and just get started. In this episode, we share concepts and types of shots you can capture for your portfolio to help you get started!  Helpful links:  - https://i.mtr.cool/HAIMOM - Social Media Scheduling Tool - https://clickup.pxf.io/nLJWO6 - CRM / Client Management Organization - https://share.honeybook.com/mikyla6824739 - Contracts / Split Payments - https://pocketsuite.io/register/mikyla-meckelson - Contracts on the go / Invoicing / Text Lead Management - https://www.amazon.com/shop/foodphotographycorner - Gear Recommendations Want to build your portfolio by joining us at a retreat? https://foodphotographycorner.com/retreats to learn more! 

20 MAR 2024 · In this episode, Rosslyn and Mikyla share how they navigate communications with brands when their offers are too low. Whether it's being offered free products in exchange for professional services, or $50-$150 for hours or even days worth of work, we've all been there!  Key takeaways: • Working with brands that value you and your work  • Sample email we send to brands when the offer is too low  • How to "show" vs."tell" At our Advanced Food Photography & Business Retreat coming this October in Joshua Tree, CA. we are going to demystify the pitching and negotiation process once and for all and you'll leave feeling excited to negotiate with a prospect. You'll feel equipped with the language and confidence to successfully turn more no's into yes's!  https://foodphotographycorner.com/retreats!  Helpful links:  - https://i.mtr.cool/HAIMOM - Social Media Scheduling Tool - https://clickup.pxf.io/nLJWO6 - CRM / Client Management Organization - https://share.honeybook.com/mikyla6824739 - Contracts / Split Payments - https://pocketsuite.io/register/mikyla-meckelson - Contracts on the go / Invoicing / Text Lead Management - https://www.amazon.com/shop/foodphotographycorner - Gear Recommendations

5 MAR 2024 · In this macro moment episode, Rosslyn & Mikyla chat about the benefits of long-term partnerships and tips on how/when to acquire them. You'll learn when to mention these types of partnerships to your clients and how to highlight their benefits! Key takeaways: - Why long-term partnerships are beneficial for your business - Why long-term partnerships are beneficial for your clients - When and how to approach the topic of working in this capacity Helpful links: - https://i.mtr.cool/HAIMOM - Social Media Scheduling Tool - https://clickup.pxf.io/nLJWO6 - CRM / Client Management Organization - https://share.honeybook.com/mikyla6824739 - Contracts / Split Payments - https://pocketsuite.io/register/mikyla-meckelson - Contracts on the go / Invoicing / Text Lead Management - https://www.amazon.com/shop/foodphotographycorner - Gear Recommendations

21 FEB 2024 · In this episode, we are talking about how we started as food photographers and what we would do differently if we could start all over again. We share the hilarious tales of our final straws with 9-5 work schedules and expose how long it took us to replace our salaries. It's (mostly) unscripted, a little raunchy, and hopefully has a few good tips in there. Key takeaways: - Why we wanted to leave our 9-5 jobs - What gave us the courage - What we did to stay afloat at the beginning - What we would do differently if we started over - How long it took us to replace our 9-5 income Helpful links: https://i.mtr.cool/HAIMOM https://clickup.pxf.io/nLJWO6 https://share.honeybook.com/mikyla6824739 https://pocketsuite.io/register/mikyla-meckelson Our fave products: https://www.amazon.com/shop/foodphotographycorner

30 JAN 2024 · In this episode, we are talking through the most important thing to include in a pitch and how to incorporate it organically every time! Helpful resources: https://foodphotographycorner.com/2-1-coaching > 2:1 Coaching to dial in on a specific area of your business https://thefoodphotographycorner.hbportal.co/public/65b035aa04d325001a0d018d - Have almost instant access to us for 3 months Hope you enjoy this episode! Keep in touch with us on https://www.instagram.com/foodphotographycorner/!

16 JAN 2024 · In this episode, Rosslyn and Mikyla talk through practical food styling tips to help you style 'ugly' food. Think of foods like casseroles, brown foods, and packaged foods! You'll leave this episode with 10 actionable tips you can try out the next time you're styling challenging foods. Links to images that display these techniques in action: - https://www.instagram.com/p/CkybrTnJ4wm/ - https://www.instagram.com/p/Cb740uilVKa/ - https://www.instagram.com/p/C0Cg3lcvGLe/ (thumbnail image) - https://www.instagram.com/p/C1uxAPfPM4M/ (thumbnail image) Resources: - https://transactions.sendowl.com/products/78660539/2B6454D4/view