8 DEC 2020 · Now more than ever, it’s critical your business stands out from the crowd, to attract attention and convert passers-by to paying customers. Why are digital signage solutions so good at this?
It’s believed that four-fifths of people remember what they see, whereas only one-fifth remember what they read. Moreover, the brain processes images around 60,000 quicker than written messages. Digital signage solutions are full colour, backlit, and can be static or moving. Eye-catching images like these are sure to engage passers-by and stick in their memories far longer than leaflets, magazine adverts, or posters. Then, they’re versatile. Content displayed on digital signage screen can be changed to showcase different products or services, or updated to reflect new prices in a sale, for instance – all within seconds. The range of formats is also impressive – every business has space to incorporate digital signs. They can be as small as a tablet or as large as the billboards in London’s Leicester Square.
They come in all shapes too, as narrow as a shelf’s edge or big enough to fill a wall with multiple video screens. The choice is yours. With digital signage solutions, the sky’s the limit.
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