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LOVLEI Ranch is a lifestyle in itself. Our beach-to-ranch designs feature prints from the iconic Hoffman archives that you won’t find anywhere else, and are made with fabrics you will...
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LOVLEI Ranch is a lifestyle in itself. Our beach-to-ranch designs feature prints from the iconic Hoffman archives that you won’t find anywhere else, and are made with fabrics you will want to live in. Whether you have sandy feet or dirt on your boots…if you have any ounce of country in you, we have you covered. Join us as we dive into the history of Lovlie and the characters that are wearing Lovlei today!
See LOVLEI RANCH HERE
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See LOVLEI RANCH HERE
Transcribed
14 JAN 2024 · https://bit.ly/ShopLovleiRanch
In this episode of the Lovlei Ranch podcast, host Ashley Jackson sits down with Robin Hoffman Haack, the creative force behind Lovlei Ranch, to delve into the rich history and ethos of the western fashion brand. Listeners are given an intimate tour of Lovlei Ranch's inspiring journey from a textile company to a beloved fashion line that champions confidence and self-expression through unique and comfortable clothing.Robin shares the origins of Lovely Ranch, which grew out of a personal necessity to create western wear that paid homage to her lifelong involvement with horse riding and living on a ranch. We learn about the brand's dedication to creating beautiful prints, cultivated from a vast archive owned by Hoffman California Fabrics, which coalesces with the latest trends in western wear. Additionally, Robin illuminates on Lovely Ranch's commitment to empowering individuals through clothing that is not only fashion-forward but also invokes happiness and well-being.
- Lovlei Ranch is more than just a western wear brand; it is a fashion line that promotes self-expression and confidence through clothing.
- The brand's unique position is shaped by Robin's expertise in both the fashion industry, stemming from family-owned Hoffman California Fabrics, and her experience in the equestrian world.
- The company upholds a commitment to quality and authenticity, offering a range that includes activewear, resort wear, and western fashion.
- Lovlei Ranch's designs are recognized for their vibrant prints and comfortable fits for various body types, aiming to make everyone feel good in what they wear.
- The upcoming Dallas market debut showcases Lovlei Ranch's unique and exclusive fashion offerings, set to enthrall buyers with their high-quality fabrics and eye-catching designs.
"I've always been so excited to help women bond together, grow together, conquer their fears and accomplish their dreams. And obviously to feel beautiful and confident inside." - Robin Hoffman Haack
"My grandfather started in 1924, and he started in the woolen business... And so it's always been in my blood." - Robin Hoffman Haack
"People feel overwhelmingly confident and inspired to do their job here at Hoffman... And what sets you apart, though, is your ability to connect with people and to educate them about not only the agricultural and western industry from the standpoint of what they wear as part of their personality, but how to connect with each other." - Ashley Jackson
https://bit.ly/ShopLovleiRanch or follow them on your favorite social media platform.
- Facebook: https://www.facebook.com/lovleiranch
- Instagram:https://www.instagram.com/lovleilife/
- YouTube: https://youtu.be/pjP0Bk6cVlk?si=nybDCgru-t5TB82Q
Transcribed
15 JAN 2024 · In this episode of the Lovlei Ranch podcast, host Ashley Jackson welcomes Robin Hoffman Haack to uncover the triumphs and trials of running a captivating clothing brand in the western industry. Throughout the dialogue, listeners get an intimate glimpse into the philosophy that drives Lovlei Ranch and the personal journey of its creator, Robin.Ashley Jackson sets the stage for a conversation revolving around the symbiotic relationship between self-confidence, health, and fashion. Robin Hoffman Haack delves into the complexities of making business decisions guided by intuition, the essential practice of personal development, and the significance of nurturing mental and physical health through lifestyle and nutrition. The discussion emphasizes the importance of wellness in fashion, hinting at Robin's conviction that clothing should not only look good but also make one feel well. Furthermore, we are introduced to Lovlei Ranch's innovative affiliate program, which rewards fashion influencers for promoting the brand.
- Trusting one's intuition is critical when making business decisions and building a team.
- Personal development and faith are paramount for maintaining a positive mindset amidst challenges.
- Robin's health-conscious lifestyle and the development of her Calibrate supplement strongly influence her approach to wellness and business.
- Lovlei Ranch's affiliate program offers a significant opportunity for influencers to participate in the brand's growth.
- The interaction between the surf and saddle cultures plays a vital role in shaping Lovlei Ranch's ethos
- "It's just really following your gut and knowing that this is the one that I'm going to go with." - Robin
- "Taking 30 minutes of solitude time for yourself. Whether it's prayer, meditation, it's quiet time, 30 minutes of exercise, and 30 minutes of reading every day." - Robin
https://bit.ly/ShopLovleiRanch or follow them on your favorite social media platform.
- Facebook: https://www.facebook.com/lovleiranch
- Instagram:https://www.instagram.com/lovleilife/
- YouTube: https://youtu.be/pjP0Bk6cVlk?si=nybDCgru-t5TB82Q
Transcribed
18 JAN 2024 · https://bit.ly/ShopLovleiRanch
In this engaging conversation with Ben Woodward, Co-Founder and President of Lovlei Ranch, host Ashley Jackson delves into the world of western fashion and the ethos behind the growing brand. This episode offers listeners an intimate glimpse into the creation and evolution of Lovlei Ranch, exploring the narrative that transcends their textile roots into a vivid community of fashion and empowerment. From the development of the affiliate program to the tactile experience of receiving a scented package, Ben shares the meticulous care that goes into every aspect of the brand. Lovlei Ranch isn't just about clothing; it's a mission to embolden customers through high-quality, versatile attire that resonates with heart and purpose. Through the lens of Ben's experience, we uncover the commitment Lovely Ranch has to crafting a story with each garment, one that speaks to confidence, courage, and the beautiful tapestry of personal expression.
Key Takeaways:
- The Lovlei Ranch brand was co-founded by Ben Woodward and Robin, the creative force of the company, with an ethos centered around empowering women and providing high-impact customer experiences.
- Their unique approach includes an affiliate program offering a generous 25% commission—a standout in the fashion industry—to foster entrepreneurial growth amongst their community.
- Every detail of the customer journey, from website interaction to package reception, is designed to establish a personal connection, highlighted by their scented packaging that reminds faithful customers of summer.
- Ben shares his admiration for business leaders who show an understanding of psychology in business and great leadership—qualities he emulates in his role.
- Lovlei Ranch aims to cater to a diverse audience with its ranges, including an activewear line and a versatile 'love collection' ideal for women of all ages and lifestyles.
Notable Quotes:
- "We share the same ideas as to what we wanted to build and create for people, but most importantly, in terms of shared values and ethics, expectations, aspirations, and dreams of what we wanted to create, everything was just aligned."
- "We wanted to create an environment or a brand that would facilitate that. That was really important to us, not just in terms of style and fashion, but also in terms of what we could provide."
- "It works well on that respect because my daughter is really into the gym, so she's wearing our gym stuff all the time."
- "We have real people that are selling our product, that are real people wearing it."
- "Great business revolves around understanding the psychology of how people think and behave and why they do so."
Resources:
- https://bit.ly/ShopLovleiRanch or follow them on your favorite social media platform.
- Facebook: https://www.facebook.com/lovleiranch
- Instagram:https://www.instagram.com/lovleilife/
- YouTube: https://youtu.be/pjP0Bk6cVlk?si=nybDCgru-t5TB82Q
- Further discussions with Robin about Lovlei Ranch can be found on other podcasts mentioned, like the "Cowboy Boot podcast" and "Western Fashion Behind the Scenes."
For anyone drawn to the stories that weave through the threads of western fashion or intrigued by the fusion of business acumen and creative passion, this episode with Ben Woodward is a must-listen. Hear more enlightening content from the Lovlei Ranch podcast by tuning into the full episode—the art of clothing and art of storytelling awaits. Stay lovely and keep exploring the world of western style with us.
Transcribed
21 JAN 2024 · https://bit.ly/ShopLovleiRanch
Hailey Hoffman-Multz is the fourth generation to work at the family business, Hoffman California Fabrics. With a background deeply rooted in the textiles and quilting industry, Hailey has risen to become the sales director at Hoffman Fabrics. Hailey's professional journey represents a blend of tradition and innovation as she learned the intricacies of the business from the ground up, from understanding quilting measurements to managing sales force and distributors.
Her family's legacy includes diversification into the surf culture and activewear, with Hoffman being a pioneer in producing Batik and hand-dyed fabric from Bali. Apart from her role in the family business, Hailey is closely linked to the Lovlei clothing line established by her mother, Robin Hoffman Haack.
In this episode of the Lovlei Ranch podcast, host Ashley Jackson sits down with Hailey Hoffman-Multz to weave together the rich family history and profound influence of Hoffman California Fabrics in the western and quilting fabric industry. This engaging narrative exposes the threads of entrepreneurial spirit, fashion innovation, and cultural impact that have defined the Hoffman legacy.
The episode unfurls the fabric of a company that revolutionized the textile market with its venture into surfwear and later set the benchmark for Batik fabric production worldwide. With over a million yards of Batik produced annually, Hailey Hoffman-Multz shares the fascinating transition from wool jobbers to surf pioneers and eventually leaders in the innovative and vibrant aesthetic of quilt fabrics. The discussion takes a heartfelt turn toward family as Hailey reminisces about her grandpa's globetrotting adventures, her upbringing among cutting horses, and how these experiences imbued her career with a unique blend of history, fashion, and passion.
Key Takeaways:
- Hailey Hoffman-Multz represents the fourth generation at Hoffman California Fabrics, now serving as the Director of Product Development.
- Hoffman Fabrics has a rich history starting from 1924 as wool jobbers and evolving to become surf culture and activewear giants.
- Hailey's family business played an instrumental role in introducing Batik fabric production from Bali to the quilting market.
- Lovlei, the clothing line associated with Hoffman, offers versatile western wear, marrying the brand's textile prowess with modern fashion.
- The passion and dedication passed down through generations are evident in Hailey's outlook on work, the importance of not looking back, and always moving forward.
Notable Quotes:
- "Do it, but just don't look up. Do it, but just look forward. And that's it. Don't look around. Don't look behind you." - Hailey
- "The Dakota dress, I think every female should have that dress in their closet." - Hailey
Links
- https://bit.ly/ShopLovleiRanch or follow them on your favorite social media platform.
- Facebook: https://www.facebook.com/lovleiranch
- Instagram:https://www.instagram.com/lovleilife/
- YouTube: https://youtu.be/pjP0Bk6cVlk?si=nybDCgru-t5TB82Q
Transcribed
26 JAN 2024 · https://bit.ly/ShopLovleiRanch
In this engaging installment of the Lovlei Ranch podcast, our host Ashley welcomes Cassy Salyer, the Director of Marketing for Lovlei Ranch. Their conversation begins with Cassy's unexpected journey to joining Lovlei Ranch and expands into the wider story of Hoffman textiles, laying out a colorful tapestry of fashion history, personal passion, and industry insight. For listeners intrigued by the intersection of western style and contemporary fashion, this episode offers a personal look behind the scenes of Lovlei Ranch's marketing strategies and philosophies.
Cassy shares compelling insights into the ranch's ambassador program and the inclusive sizing that makes their clothing ‘a silhouette for everybody’. Addressing the distinctive fit and versatility of Lovlei Ranch clothing, Cassy highlights the trend of expressive fashion with a nod to how prints are becoming a personal signature. The conversation shifts to a broader context as they discuss Hoffman's rich 100-year history in the textile industry and how current fashion trends favor bold statements and colorful identities, elements that Lovlei Ranch embraces wholeheartedly.
Key Takeaways:
- Cassy Salyer's journey with Lovlei Ranch began through an unexpected connection, highlighting the serendipity that often accompanies valuable relationships in life and business.
- The inclusive sizing and unique fit of Lovlei Ranch's clothing line stand out in the fashion industry, contributing to the brand's appeal and customer loyalty.
- Hoffman textiles' century-long history forms the backbone of Lovlei Ranch's print-focused fashion, with a strong emphasis on personal expression through clothing.
- The marketing key, according to Cassy, lies in creating a genuine connection with the audience, something that Lovlei Ranch embodies through its storytelling and community engagement.
- The future of fashion is anticipated to lean more towards personal identity, with prints and vibrant colors leading the charge in self-expression through what we wear.
Notable Quotes:
"Once you experience Lovlei, you're kind of hooked." - Cassy
"If you've worn a print ever…it's probably from Hoffman." - Cassy
"I think that fashion is headed towards more of an identity kind of statement." - Cassy
"It's a hard business to launch and start nowadays. So I think connection is really the key." - Cassy
Links
- https://bit.ly/ShopLovleiRanch or follow them on your favorite social media platform.
- Facebook: https://www.facebook.com/lovleiranch
- Instagram:https://www.instagram.com/lovleilife/
- YouTube: https://youtu.be/pjP0Bk6cVlk?si=nybDCgru-t5TB82Q
Tune in to this immersive episode to hear more about Cassy Salyer's profound insights into Lovlei Ranch and Hoffman textiles. Don't miss the opportunity to explore western fashion through an authentic lens, learning how history, personality, and modern marketing converge to dress the contemporary cowgirl. Stay tuned for more episodes that delve into the traditions, people, and stories that define Lovlei Ranch.
Transcribed
26 JAN 2024 · https://bit.ly/ShopLovleiRanch
In this episode of the Lovlei Ranch podcast, host Ashley Jackson unravels the dynamic world of Hoffman Fabrics and the endearing qualities that have allowed it to become a centenarian in the textile industry. The episode delves into the family-driven operations that have led to the birth of Lovlei Ranch, a fashion brand revered for its quality and authenticity. Ashley dialogues with Aaron Hoffman, who shares invaluable insights into the heritage, collaboration, and innovation that drive the brand forward. Aaron Hoffman, as part of the fourth generation running Hoffman Fabrics, elaborates on the familial harmony that is rare yet pivotal for the company's longevity. From discussions about the business's inception to its modern-day global reach, Ashley and Aaron explore the nuanced crossovers between the western and surfing cultures. The episode paints a vivid picture of Lovlei Ranch's mission: to encapsulate Robin Hoffman's story while fostering a sense of inclusion within a 'lovely family'.
- Aaron Hoffman sheds light on the intricacies of working within a family business and the evolution of Hoffman Fabrics in the competitive textile industry.
- He emphasizes the importance of maintaining the highest standards of quality as a cornerstone of Hoffman Fabrics' century-long success.
- The conversation touches on the challenges of producing in the USA, highlighting environmental regulations and the benefits of overseas manufacturing with environmental consciousness.
- Aaron shares the inspiring figure of his grandfather Walter, who not only uplifted Hoffman Fabrics but also nurtured other businesses within the surf industry.
- The essence of Lovlei Ranch is rooted in Robin Hoffman's personal narrative, seamlessly integrating her passion for the western lifestyle with fashion.
Key Takeaways:
- Hoffman Fabrics prides itself on a 100-year history, emphasizing quality and ethical business practices, ensuring longevity.
- The brand has evolved from a textile company into a fashion brand, with the fourth generation bringing a fresh perspective to design and marketing.
- Familial cohesion and a non-hierarchical communication culture are integral to the business's success.
- Hoffman Fabrics is globally connected, with a diverse range of sales representatives and distributors across continents.
- Despite manufacturing challenges, the company remains committed to contributing to the U.S. workforce through domestic sewing deals.
Notable Quotes:
- "We always treat our vendors well, we treat our employees really well, but always have the best quality." - Aaron Hoffman on Hoffman Fabrics' values.
- "You have to have a good idea, and you have to have money or someone else's money." - Aaron on the realities of entrepreneurship.
- "That's one thing Hoffman fabrics is known for, always having the best quality. That's probably why we've made it a hundred years." - Aaron on the key to the company's endurance.
- "She's always positive. She's a worker." - Aaron describing his aunt Robin and her work ethic.
Links
- https://bit.ly/ShopLovleiRanch or follow them on your favorite social media platform.
- Facebook: https://www.facebook.com/lovleiranch
- Instagram:https://www.instagram.com/lovleilife/
- YouTube: https://youtu.be/pjP0Bk6cVlk?si=nybDCgru-t5TB82Q
For those captivated by the rich history and vibrant future of Hoffman Fabrics, and the community it fosters through Lovlei Ranch, make sure to tune in to the full episode for an in-depth exploration of how passion for quality and authenticity can transform into a lasting business legacy. Stay connected with the Lovlei Ranch podcast for more enlightening content that showcases the artistry and stories behind western fashion.
Transcribed
29 JAN 2024 · https://bit.ly/ShopLovleiRanch
In this intriguing episode of the Lovely Ranch podcast, we delve into the fascinating world of textiles and the enduring legacy of family businesses with Tammy, a long-standing pillar at Hoffman California Fabrics. A company that prides itself on its family-oriented atmosphere and innovative approach to fabric design and manufacturing welcomes listeners to explore nuances rarely understood by those outside the industry.
Tammy provides an intimate walkthrough of her journey at Hoffman, from her early days being captivated by the vibrant designs to climbing the corporate ladder and interacting with high-profile customers like Ralph Lauren. She shares valuable insights into the shifting tides of the fabric industry, emphasizing the rise of sustainable fabrics and the company's proactive environmental initiatives.
The episode is a vibrant patchwork of personal stories, industry expertise, and the anticipation of what the future holds for textile innovation.
Key Takeaways:
- Tammy has dedicated 45 years of her career to Hoffman California Fabrics, a company that treasures its employee relationships and operates much like a family.
- Sustainability is the new direction in the textile industry, with Hoffman committing to eco-friendly practices and materials like recycled polyester.
- The longevity of the company, nearing its 100th anniversary, is attributed to a strong sense of community, resilience, and adaptation, which was particularly evident during the COVID-19 pandemic.
- Robin, another key figure at Hoffman, combines her background in textiles with a passion for horses, contributing to the unique identity of the Lovely Ranch line.
- Employee tenure, familial work environments, and innovative sustainable practices are key factors contributing to the success and longevity of Hoffman California Fabrics.
Notable Quotes:
- "We have people that have worked here since the age of 16 or 17 that still work here. It's very much a family organization or extension thereof." - Tammy
- "2024, we become a 100-year-old company. So a fact that all the family members can be very proud of." - Tammy
- "She [Robin] has really found her spot. And I look forward to see what she's going to put out there in the future." - Tammy
Links
- https://bit.ly/ShopLovleiRanch or follow them on your favorite social media platform.
- Facebook: https://www.facebook.com/lovleiranch
- Instagram:https://www.instagram.com/lovleilife/
- YouTube: https://youtu.be/pjP0Bk6cVlk?si=nybDCgru-t5TB82Q
Tune in to the full episode to get a deeper look into how traditions in fabric manufacturing are evolving and shaping the way we think about fashion and sustainability. Stay connected with the Lovely Ranch podcast for more episodes that blend Western heritage with contemporary insights.
LOVLEI Ranch is a lifestyle in itself. Our beach-to-ranch designs feature prints from the iconic Hoffman archives that you won’t find anywhere else, and are made with fabrics you will...
show more
LOVLEI Ranch is a lifestyle in itself. Our beach-to-ranch designs feature prints from the iconic Hoffman archives that you won’t find anywhere else, and are made with fabrics you will want to live in. Whether you have sandy feet or dirt on your boots…if you have any ounce of country in you, we have you covered. Join us as we dive into the history of Lovlie and the characters that are wearing Lovlei today!
See LOVLEI RANCH HERE
show less
See LOVLEI RANCH HERE
Information
| Author | Ashley Louise Jackson |
| Organization | Ashley Jackson |
| Categories | Fashion & Beauty , Entrepreneurship , Documentary |
| Website | - |
| westernfashionbts@gmail.com |
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