28 JUN 2024 · Client retention is essential in the mortgage industry and beyond. With every transaction holding significant value, mastering client retention is more critical than ever. In this episode, I share the top skill to enhance your follow-up process, which is vital for increasing client retention. Effective follow-up can make or break a business, and I’m excited to share my key tips for success: • Set clear expectations for follow-up • Regularly evaluate your follow-up process • Use a CRM that offers diverse communication methods • Mirror and match communication styles • Be cautious with automated messages • Monitor the frequency of your follow-ups • Personalize your messages

21 JUN 2024 · For the past two years, the question of whether we've been in a recession has lingered. Technically, with two consecutive quarters of negative GDP, we were there. Yet, it was never officially declared. In this week's Market Shares episode, I analyze leading indicators and statistics, suggesting that it's not a matter of if we'll face a recession, but how severe it will be. Despite economic turmoil, the Real Estate and Mortgage industries thrived before 2022 and even stayed strong through 2020. In this episode, I dive into the key factors influencing the past two years and share my predictions for 2024-2025. Don’t miss this crucial Market Update!  Key Factors Influencing This Recession: Inflation Consumer Sentiment Wages Credit Card Debt Banks Willingness to Loan Housing Market Trends Producer Price Index (PPI) Tune in now for essential insights!

14 JUN 2024 · Attending corporate events is fantastic, but implementing what you’ve learned is crucial—and often overlooked. I recently returned from the Mastermind event in Las Vegas and wanted to share some key takeaways from the conference. Management breakout sessions focused on: Back to basics with managing relationships and follow-ups Events and utilizing tech for marketing Showing up face-to-face in your business Capitalizing on partnerships In summary, the Loan Officers thriving in this market are those who have mastered the basics. These fundamentals have always been essential for success in the mortgage industry, and their importance is more evident now than ever. The numerous advantages of attending these events include networking, identifying key points to implement in your business, and hearing success stories from great leaders who started in positions similar to yours. Don't miss out on this recap!

7 JUN 2024 · Join us as Anton Stetner returns for our eagerly awaited Spring Market Update! As an experienced agent, business owner, and investor, Anton provides valuable insights into the market, not just in Snohomish County but across the country.   In this episode, we delve into the key factors impacting the spring housing market including high interest rates and limited inventory. We discuss the effects of the NAR settlement and its implications for real estate agents and buyers in Washington State. We share our reactions to the recent FED updates and reflect on whether our predictions from last year were accurate. Anton also breaks down the concept of 'Asset Melt-up' and how to leverage this market trend. We wrap up with actionable tips on getting into the investment market, even with small incremental contributions, to set yourself up for success.   Key Points: - Spring Market Breakdown - Impact of the NAR Settlement - Interest Rate Update - Definition of Asset Melt-up - How and Why to Start Investing in This Market - Current Recession Explained

31 MAY 2024 · Join us in this episode as we explore the journey from sales production to sales leadership. Discover how building deep relationships, giving before you get, and following your passion can pave the way for a successful transition.    We'll also discuss important considerations like ensuring it's the right financial decision, finding satisfaction in the role, and maintaining a mindset of generosity.    Whether you're contemplating this move or already on the path, this podcast provides valuable insights to help you decide if leadership is the perfect fit for you.   Follow me on social media! Facebook: https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2FMarketSharesPodcast&data=05%7C02%7CCheryl.Dunlap%40Nafinc.com%7C78d4c8f4654f440dc12a08dc81080a34%7C04986fa26d2846f7966ab1ac32f74fa8%7C1%7C0%7C638527118734051030%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=NFAcLD1VF5HH7i3BUhcrA0hVaFdWBD8M0KTcjthry7o%3D&reserved=0 Instagram: https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.instagram.com%2Fmarketsharespodcast%2F&data=05%7C02%7CCheryl.Dunlap%40Nafinc.com%7C78d4c8f4654f440dc12a08dc81080a34%7C04986fa26d2846f7966ab1ac32f74fa8%7C1%7C0%7C638527118734063593%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=3PPkOLvioRyR2cvDWT1CgX6e3SsOxJrh9KEDXpZLIfQ%3D&reserved=0 Twitter: https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2FMarketShares1&data=05%7C02%7CCheryl.Dunlap%40Nafinc.com%7C78d4c8f4654f440dc12a08dc81080a34%7C04986fa26d2846f7966ab1ac32f74fa8%7C1%7C0%7C638527118734069377%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=LAnH4TskZCilEsfiJa1MV6yj0MeloPfMsxKL9fZJE3k%3D&reserved=0 TikTok: https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftiktok.com%2F%40marketsharespodcast%2F&data=05%7C02%7CCheryl.Dunlap%40Nafinc.com%7C78d4c8f4654f440dc12a08dc81080a34%7C04986fa26d2846f7966ab1ac32f74fa8%7C1%7C0%7C638527118734074672%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=YXDnR9wFJfSJgrBczprkMkFh%2FA7Jeqet9%2F1vFda1lp0%3D&reserved=0    If you're a loan officer looking for quality mortgage content, subscribe and remember to turn on notifications so you don’t miss an episode! Want to join our team? Email https://nafinc.com or check out our Instagram or Facebook @nafcareersnw   Tony Blodgett CMB NMLS# 72161 Company NMLS ID# 6606 Equal Housing Lender. Washington Consumer Loan Company License #CL-6606 00:00 – 03:07 #1. Intro  03:07 – 06:04 #2. Why Building Deep Relationships Matter   06:04 – 06:39 #3. Embrace the Role Before It’s Yours 06:39 – 08:34 #4. Crunching the Numbers: Assessing the Financial Value of Moving into Leadership 08:34 – 11:08 #5. Finding Fulfillment in Leadership: Is It Right for You? 11:08 – 12:11 #6. The Power of Giving and Selflessness 12:11 – 14:31 #7. The Tough Reality of Transitioning from Leadership Back to Sales 14:31 – 18:06 #8. Closing Remarks

24 MAY 2024 · Join me and Rene Rodriguez, Keynote Speaker and Author, as we delve into the importance of fundamental strategies for sales and marketing, exploring their unique roles and synergies in the business world. We will discuss how understanding the dynamics between sales and marketing can enhance your approach to customer engagement and drive business growth.   Additionally, we explore the concept of a growth mindset and its importance in mastering sales skills. Discover how adopting a growth mindset can transform your approach to sales, enabling you to overcome challenges, embrace learning opportunities, and achieve greater success in your sales career.   Whether you're a seasoned sales professional or new to the field, this podcast offers valuable insights and strategies to help you excel in sales and marketing, and cultivate a mindset for continuous growth and success.   Stay connected with Rene! YouTube: https://studio.youtube.com/channel/UChy5YCkgnum2CThPWce-Kow Facebook: @learnwithrene Instagram: @learnwithrene Twitter: @learnwithrene TikTok: @learnwithrene Follow me on social media! Facebook: https://www.facebook.com/MarketSharesPodcast Instagram: https://www.instagram.com/marketsharespodcast/ Twitter: https://twitter.com/MarketShares1 TikTok: https://tiktok.com/@marketsharespodcast/   If you're a loan officer looking for quality mortgage content, subscribe and remember to turn on notifications so you don’t miss an episode!   Want to learn more about New American Funding? Email https://nafinc.com or check out our Instagram or Facebook @nafcareersnw   Tony Blodgett CMB NMLS# 72161 Company NMLS ID# 6606 Equal Housing Lender. Washington Consumer Loan Company License #CL-6606

17 MAY 2024 · On this Market Shares episode, we have special guest,Deb Byrd CEO and Founder of Plug and Play SM & Social Media Marketing Coach for Mortgage Professionals. Deb shares her unique approach to social media, highlighting her journey and strategies for success. She discusses the dilemma of targeting multiple audiences and offers insights on figuring out your ideal audience. Deb also shares tips on feeling comfortable starting and evolving on social media, as well as how to capitalize on your content. She delves into the importance of social proof in today's digital landscape and offers advice on the types of content to post. Additionally, Deb gives us an update on her personal thoughts when it comes to TikTok and ends the episode with sharing her personal story on social consumption.   Follow me on social media! Facebook: https://www.facebook.com/MarketSharesPodcast Instagram: https://www.instagram.com/marketsharespodcast/ Twitter: https://twitter.com/MarketShares1 TikTok: https://tiktok.com/@marketsharespodcast/   Stay connected with Deb! IG:  @deborahabyrd, @plugandplay_sm   FB:  @DeborahByrd, @Plug and Play SM   LI:  @DeborahByrd, @PlugandPlaySM         Link to ALL things for us:  https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Flinktr.ee%2Fplugandplaysm&data=05%7C02%7CCheryl.Dunlap%40Nafinc.com%7Ca63ff8aaf1a948690d0f08dc75f845a5%7C04986fa26d2846f7966ab1ac32f74fa8%7C1%7C0%7C638514956391634384%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=dR5xMgz7EuzRehsy0zyZ%2FotHXENpQO35zJe1tx5HD6k%3D&reserved=0 Email Address:  mailto:Marketing@plugandplaysm.com Website:  https://nam12.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.plugandplaysm.com%2F&data=05%7C02%7CCheryl.Dunlap%40Nafinc.com%7Ca63ff8aaf1a948690d0f08dc75f845a5%7C04986fa26d2846f7966ab1ac32f74fa8%7C1%7C0%7C638514956391646481%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=BYUAI0epZDyilKLMN5Zgg15v61H04qQvWMMaheaZcfg%3D&reserved=0 If you're a loan officer looking for quality mortgage content, subscribe and remember to turn on notifications so you don’t miss an episode!   Want to join our team? Email https://nafinc.com or check out our Instagram or Facebook @nafcareersnw Tony Blodgett CMB NMLS# 72161 Company NMLS ID# 6606 Equal Housing Lender. Washington Consumer Loan Company License #CL-6606  

10 MAY 2024 · Don't miss out on this week's special Market Shares episode! Join me and Dave Gallegos, owner of Zenith Home Loans in Colorado, as we dive deep into the essentials of running your own mortgage business. We crunch the numbers of a P&L and discuss why transparency is crucial in today's market. With years of industry and business experience, Dave sheds light on the behind-the-scenes of entrepreneurship. Discover Dave's proven strategies for training new loan consultants to excel in this tough industry. In this episode, we focus on key steps for starting from scratch in today's market and building a successful business. Dave's top tips for success:  • Master the basics first • Organize your contact list into your A, B, and Cs • Utilize mortgage presentation tools effectively • Refine your value proposition • Practice and perfect your scripts  • Boost your confidence The mortgage industry is challenging, especially in today's market. This episode offers valuable insights into your journey in the mortgage industry and equips you with tools for rebuilding success. Don't miss it! You can find Dave on social media: @davegallegos_ and on his website here: https://zenithhomeloans.com/team-member/dave-gallegos/

3 MAY 2024 · Welcome to this week's Market Shares episode for a timely Market Update as we wrap up the first month of the second quarter! One burning question on everyone's mind: Will we still see rate cuts this year? In this episode, I delve into key indicators shaping our current economic landscape: • Surge in mortgage applications • Impact of oil prices on inflation • Rental market insights • Trends in home asking prices These factors collectively signal a robust economy, leading the Fed to hold off on rate cuts for now. I also discuss the emerging 'no landing scenario,' where experts predict no significant change in the foreseeable future. For Loan Officers and industry pros, the message is clear: Education is our power tool. In these uncertain times, empowering clients with knowledge is paramount. Tune in to gain insights and decode these economic nuances for informed decision-making! Don't miss out on this vital episode!

26 APR 2024 · Join us for this week’s Market Shares Episode featuring Phil Treadwell, a seasoned professional in the mortgage space and the founder/coach at M1 (Mindset First) Academy. In this timely discussion, we delve into the power of mindset amidst the challenges of today's market. Phil brings valuable insights into navigating the uncertainties beyond our control by focusing on what we can control: our mindset, attitude, and actions. Many Loan Officers are finding it challenging to regain their pre-COVID momentum, and Phil and I explore the mindset shifts needed to reignite success. We discuss actionable steps to reconnect with clients, reignite passion, and adapt strategies for a changing market landscape. Key takeaways from this episode include: • Harnessing control over mindset, attitude, and actions • Strategies to return to pre-COVID success levels • Identifying opportunities in market shifts • Integrating positivity into daily routines • Building confidence through positive habits • Tactical tips tailored for Loan Officers Don't miss out on these invaluable insights that are more relevant than ever in today's mortgage industry. You can find M1 Academy here: https://philtreadwell.com/coaching/ Follow Phil on Social Media: LinkedIn: https://www.linkedin.com/in/philtreadwell/ Facebook: https://www.facebook.com/PhilTreadwell/ Twitter: https://twitter.com/philtreadwell Instagram: https://www.instagram.com/philtreadwell/ YouTube: https://www.youtube.com/@PhilTreadwell TikTok: https://www.tiktok.com/@philtreadwell