3 JUL 2024 · On this episode, we're diving deep into one of the game-changing concepts in sales: leverage. Understanding how to position yourself on a sales call can be the difference between a closed deal and a missed opportunity. What You'll Discover: 🔑 00:17 - The Power of Pricing: Learn how to create authority and credibility by positioning your pricing properly. 🛠️ 01:26 - Building a Best-in-Class Brand: Discover the significance of establishing a premium brand and how it influences perception and sales. 🤝 04:06 - Setting the Tone on Sales Calls: Tips on starting your sales calls with confidence and authority to ensure you’re perceived as the expert from the get-go. 🔍 05:14 - Qualifying Clients: Strategies to ensure you're working with clients who are a good fit, and how to communicate your selective approach effectively. 📊 09:00 - Using Content as Leverage: Learn how to use personalized content and testimonials to build trust and authority before the call even starts. 📹 07:01 - The Power of Personalized Videos: Discover how tailored, niche-specific videos can pre-sell your services and set the stage for a successful call. 👥 11:02 - Handling Objections with Confidence: Techniques for addressing and overcoming common client objections during the call. 🔗 17:14 - Converting Leads to Sales: Insights into ensuring your leads are not just interested but are ready to convert into paying clients. If you're looking to gain practical insights and actionable strategies to leverage your expertise, build credibility, and close more sales effectively, then this episode is for you! WHERE YOU CAN FIND JOHN NEMO 📝 https://www.linkedin.com/newsletters/7010950240706977792/ 🤝 https://www.linkedin.com/in/hirejohnnemo 🎯 https://nemomediagroup.com/ 🎁 https://linkedinriches.com/free/ FREE BOOKS FROM JOHN NEMO 📚 https://linkedinriches.com/ 📚 https://nemomediagroup.pages.ontraport.net/free-coach-book 📚 https://nemomediagroup.pages.ontraport.net/franchise-consultants-book 📚 https://nemomediagroup.pages.ontraport.net/ultimate-profile

26 JUN 2024 · Should you (or the vendors you partner with) guarantee marketing and/or lead generation services? And what about scenarios like this example: An agency guarantees you X booked appointments per month ... but how do you know the quality of those leads? On this episode of Nemo Radio, we dive deep into the world of marketing and lead generation guarantees - what they truly mean, some hidden pitfalls, and why they might not be the magic bullet they seem. What You'll Discover:  🎯 00:18 - Why Guarantees Matter: Uncover the core reasons behind the demand for guarantees and what they reveal about trust and reliability in business relationships. 🤔 1:47 - The Trust Issue: Understand why a request for a guarantee often signals deeper trust issues and  how to address them effectively. 🚫 2:29 - The Illusion of Certainty: Learn why guarantees in marketing can be misleading and the potential consequences for both clients and service providers. 🛠️ 5:03 - Quality vs. Quantity: Explore a quality-focused approach to lead generation and why prioritizing qualified leads over sheer volume is crucial for success. 📚 5:49 - Crafting Effective Content: Get insights into creating compelling LinkedIn profiles, custom eBooks, and tailored messaging to attract high-quality leads. 🤝 8:10 - Client's Role: Discover the significant impact a client’s responsiveness and cooperation have on the success of lead generation efforts. 🧠 10:51 - Strategic Mindset: Learn why having an abundance mindset and focusing on long-term partnerships can lead to better client selection and more successful outcomes. 📈 13:28 - Real-Life Lessons: Hear a candid account of a marketing gamble that didn’t pay off and the valuable lessons learned from it. 🔑 17:41 - Building Trust: Find out how to consistently build trust and credibility with your audience before any direct interaction. Can't wait for you to hear this one! WHERE YOU CAN FIND JOHN NEMO 📝 https://www.linkedin.com/newsletters/7010950240706977792/ 🤝 https://www.linkedin.com/in/hirejohnnemo 🎯 https://nemomediagroup.com/ 🎁 https://linkedinriches.com/free/ FREE BOOKS FROM JOHN NEMO 📚 https://linkedinriches.com/ 📚 https://nemomediagroup.pages.ontraport.net/free-coach-book 📚 https://nemomediagroup.pages.ontraport.net/franchise-consultants-book 📚 https://nemomediagroup.pages.ontraport.net/ultimate-profile

19 JUN 2024 · I recently broke one of my cardinal rules for qualifying leads, and it nearly derailed my entire day. 🤦  More important, it revealed some key lessons that you can't afford to ignore when it comes to lead generation and selling your products & services. It also uncovered a counterintuitive reason why you and I may need to sometimes turn down seemingly "good" leads. What You'll Discover: 🤝 (00:42) - A surprising strategy for dealing with people + a nuanced approach that can transform your interactions. 📋 (02:21) - The secret to thoroughly qualifying leads - ignore this at your own peril! 🚩 (04:08) - How to spot red flags in potential clients before they sign on. 🔮 (10:35) - The surprising psychology behind successful sales calls (and why most people get it completely wrong). 💡 (14:53) - The simple yet powerful framework I now use to qualify every lead (and save myself countless hours). 🧠 (19:26) - The counterintuitive mindset shift that has actually led to more sales and better clients. Can't wait for you to hear this one! WHERE YOU CAN FIND JOHN NEMO 📝 https://www.linkedin.com/newsletters/7010950240706977792/ 🤝 https://www.linkedin.com/in/hirejohnnemo 🎯 https://nemomediagroup.com/ 🎁 https://linkedinriches.com/free/ FREE BOOKS FROM JOHN NEMO 📚 https://linkedinriches.com/ 📚 https://nemomediagroup.pages.ontraport.net/free-coach-book 📚 https://nemomediagroup.pages.ontraport.net/franchise-consultants-book 📚 https://nemomediagroup.pages.ontraport.net/ultimate-profile

12 JUN 2024 · Are client referrals completely worthless in today's business world? Are they still necessary? On this episode of Nemo Radio, I'll unpack my personal experiences and insights on client referrals, a cornerstone many swear by for business growth. But are they as effective as we believe? What You'll Discover: 📞 00:32 - My surprising experiences with referral calls + the big lesson they revealed. 💼 01:17 - The gap between client endorsements and prospect expectations. 🤔 02:26 - Common objections from referred prospects and how they impact your leverage. 🤝 04:25 - The crucial elements missing in most referrals (and how to address them). 📚 08:06 - The importance of still pre-qualifying referrals and setting the right expectations. 🛠️ 11:00 - The pitfalls of affiliate programs and why they often lead to high refund rates. If you've ever wondered about the real value of referrals or faced challenges with referred prospects, this episode is a must-listen! WHERE YOU CAN FIND JOHN NEMO 📝 https://www.linkedin.com/newsletters/7010950240706977792/ 🤝 https://www.linkedin.com/in/hirejohnnemo 🎯 https://nemomediagroup.com/ 🎁 https://linkedinriches.com/free/ FREE BOOKS FROM JOHN NEMO 📚 https://linkedinriches.com/ 📚 https://nemomediagroup.pages.ontraport.net/free-coach-book 📚 https://nemomediagroup.pages.ontraport.net/franchise-consultants-book 📚 https://nemomediagroup.pages.ontraport.net/ultimate-profile

5 JUN 2024 · Imagine waking up one morning to find your entire business has vanished into thin air. That's exactly what thought had happened to me on a recent morning. 😮  On this episode of Nemo Radio, you'll discover the eye-opening lessons I learned from this unsettling experience and how you can safeguard your business from a similar fate. I'll also reveal the single most important asset you're probably neglecting right now -- and how it could be the lifeline your business needs when disaster strikes. What You'll Discover: 🔍 05:00 - The hidden danger lurking in your business that you're probably ignoring 🎯 10:23 - The surprising reason why bigger isn't always better when it comes to your most valuable asset 🧠 12:18 - The unconventional approach to diversifying your offerings that most entrepreneurs overlook 🔑 15:07 - The underrated power of this one thing in building an unshakeable bond with your audience 🌟 16:48 - The ingenious way to pivot your business and thrive in the face of adversity If you're ready to bulletproof your business and sleep soundly at night knowing you're prepared for anything, you won't want to miss this episode! WHERE YOU CAN FIND JOHN NEMO 📝 https://www.linkedin.com/newsletters/7010950240706977792/ 🤝 https://www.linkedin.com/in/hirejohnnemo 🎯 https://nemomediagroup.com/ 🎁 https://linkedinriches.com/free/ FREE BOOKS FROM JOHN NEMO 📚 https://linkedinriches.com/ 📚 https://nemomediagroup.pages.ontraport.net/free-coach-book 📚 https://nemomediagroup.pages.ontraport.net/franchise-consultants-book 📚 https://nemomediagroup.pages.ontraport.net/ultimate-profile

29 MAY 2024 · If you're sick and tired of sending 1-on-1 LinkedIn messages that go unanswered, then this is the episode you've been waiting for! It starts with a lesson I first learned in 2012, and had to learn again after sending 8+ messages over 12+ months to a prospect on LinkedIn that got ignored ... Until one simple tweak to my LinkedIn messaging approach got a nearly INSTANT response. What You'll Discover:  📅 00:11 - The critical LinkedIn lead generation lesson from 2012 that I forgot and re-learned the hard way. 📧 00:20 - How my eighth LinkedIn message finally got a response after seven failed attempts. 📚 01:13 - Why "the riches are in the niches" is more than just marketing talk. 🔍 03:24 - How to build hyper-targeted lists on LinkedIn to find your ideal prospects. 💼 04:27 - The pivotal change I made to my LinkedIn headline that attracted my niche audience. 📝 06:53 - The power of offering niche-specific content and how it skyrockets engagement. 📘 08:25 - How to apply the “Chicken Soup for the Soul” book model to your own LinkedIn & content marketing strategies. This episode is packed with practical tips and real-life examples that will help you fine-tune your LinkedIn strategy and maximize your outreach efforts. Listen in and learn how to make your 1-on-1 LinkedIn messages stand out in a crowded inbox! WHERE YOU CAN FIND JOHN NEMO 📝 https://www.linkedin.com/newsletters/7010950240706977792/ 🤝 https://www.linkedin.com/in/hirejohnnemo 🎯 https://nemomediagroup.com/ 🎁 https://linkedinriches.com/free/ FREE BOOKS FROM JOHN NEMO 📚 https://linkedinriches.com/ 📚 https://nemomediagroup.pages.ontraport.net/free-coach-book 📚 https://nemomediagroup.pages.ontraport.net/franchise-consultants-book 📚 https://nemomediagroup.pages.ontraport.net/ultimate-profile

22 MAY 2024 · With a pressing need for a new bookkeeper, I recently found myself on the other side of the sales table, navigating the maze of accountants, bookkeepers & CPAs pitching me their services. And going through my own process as a "prospect" revealed some key reminders about how you and I should be marketing and selling to our ideal clients online. What You'll Discover:  🔄 00:18 - The invaluable strategy of reverse engineering your customer's journey to enhance your sales approach. 🌐 01:11 - How establishing a robust network and becoming a referral magnet can elevate your visibility and credibility in any niche. 📚 02:36 - My secret sauce to transforming clients into a powerful referral network using simple content marketing strategies. 🌟 04:34 - Techniques to accumulate social proof that boosts your organic reach and credibility on platforms like Amazon and LinkedIn. 🧑‍💼 06:41 - How we evaluate each other online + the crucial role a compelling personal brand plays in winning trust. 📈 09:32 - The pivotal moments of sifting through LinkedIn profiles and job postings, revealing what really resonates with prospects today. Also, grab a free digital copy of my book 📚 https://contentmarketingmachine.com/ to dive deeper into building effective marketing funnels + creating that connective tissue between free content and genuine engagement. This episode is a must for anyone looking to refine their approach to marketing, sales, or customer engagement through real-world, relatable experiences! WHERE YOU CAN FIND JOHN NEMO 📝 https://www.linkedin.com/newsletters/7010950240706977792/ 🤝 https://www.linkedin.com/in/hirejohnnemo 🎯 https://nemomediagroup.com/ 🎁 https://linkedinriches.com/free/ FREE BOOKS FROM JOHN NEMO 📚 https://linkedinriches.com/ 📚 https://nemomediagroup.pages.ontraport.net/free-coach-book 📚 https://nemomediagroup.pages.ontraport.net/franchise-consultants-book 📚 https://nemomediagroup.pages.ontraport.net/ultimate-profile

15 MAY 2024 · On this episode of Nemo Radio, we'll cover one crucial business truth that we overlook far too often when it comes to building a successful endeavor. What You'll Discover: 🎯 00:37 - Mindset Shift: How your daily 'yes' and 'no' decisions determine your business success. 🧠 01:20 - Scarcity vs. Abundance: Why saying "no" to unqualified leads protects your energy and time. 🤝 02:47 - Brand Indoctrination: The power of letting your content establish trust before the first sales call. 📋 05:02 - Qualification Process: How a pre-call form helps filter out unqualified prospects. 🛑 06:49 - Protecting Your Brand: Why you shouldn't accept clients that demand exceptions to your process. 💡 09:40 - Client Selection: The quality of your clients determines the quality of your work and life. 📑 11:48 - Organize Your Content: Transform free advice requests into evergreen content you can share repeatedly. 🔄 14:55 - Flip the Script: Learn how to have prospects sell themselves to you as worthy clients. ⚖️ 18:00 - Establishing Leverage: Why you should position yourself as an authority, like a trusted doctor. 📉 21:59 - Avoid the Blame Game: How accepting exceptions from clients leads to unfulfilled expectations. Don't miss this one! WHERE YOU CAN FIND JOHN NEMO 📝 https://www.linkedin.com/newsletters/7010950240706977792/ 🤝 https://www.linkedin.com/in/hirejohnnemo 🎯 https://nemomediagroup.com/ 🎁 https://linkedinriches.com/free/ FREE BOOKS FROM JOHN NEMO 📚 https://contentmarketingmachine.com/ 📚 https://linkedinriches.com/ 📚 https://nemomediagroup.pages.ontraport.net/free-coach-book 📚 https://nemomediagroup.pages.ontraport.net/franchise-consultants-book 📚 https://nemomediagroup.pages.ontraport.net/ultimate-profile

8 MAY 2024 · It all started with a malfunctioning garage door opener, a desperate call for help, and two vastly different experiences that revealed invaluable insights into customer service, branding, and how we treat our clients. What You'll Discover: 🛠️ 02:01 - Understanding Your Customers' Mindset: The importance of considering your clients’ emotional state during stressful situations. 📞 06:04 - Free Troubleshooting Builds Trust: How one company used free phone support to gain my trust and secure my loyalty. 💸 11:50 - Honesty Over Short-Term Profit: Why being truthful with prospects about their real needs can be a long-term brand builder. 🐑 12:15 - Don't Shave the Sheep: How treating clients fairly and meeting their needs leads to lasting relationships and referrals. Discover how a PhD-level crash course in garage door issues taught me some unforgettable customer service lessons you can apply directly to your business! WHERE YOU CAN FIND JOHN NEMO 📝 https://www.linkedin.com/newsletters/7010950240706977792/ 🤝 https://www.linkedin.com/in/hirejohnnemo 🎯 https://nemomediagroup.com/ 🎁 https://linkedinriches.com/free/ FREE BOOKS FROM JOHN NEMO 📚 https://contentmarketingmachine.com/ 📚 https://linkedinriches.com/ 📚 https://nemomediagroup.pages.ontraport.net/free-coach-book 📚 https://nemomediagroup.pages.ontraport.net/franchise-consultants-book 📚 https://nemomediagroup.pages.ontraport.net/ultimate-profile

26 MAR 2024 · Forget logic - when a prospect feels, the deal is sealed. On this episode of Nemo Radio, we'll take a deep dive into the emotional aspect of sales, personal branding, the psychology of decision-making and much more! What You'll Discover: 🎙️ 00:10 - Why injecting emotion into your content can supercharge its impact and resonance. 🔍 01:04 - The challenge of penetrating beyond surface-level objections to discover what's truly holding clients back. 🛠️ 02:25 - An exploration of the limitations of logic in persuading clients and the pivotal role of emotional intelligence in sales. 🧠 09:01 - Insights into the emotional nature of decision-making, featuring wisdom from Dale Carnegie on understanding and influencing people. 💡 10:01 - Key insights into resilience and overcoming fear, especially as it relates to not shying away from challenges. WHERE YOU CAN FIND JOHN NEMO 📝 https://www.linkedin.com/newsletters/7010950240706977792/ 🤝 https://www.linkedin.com/in/hirejohnnemo 🎯 https://nemomediagroup.com/ 🎁 https://linkedinriches.com/free/ FREE BOOKS FROM JOHN NEMO 📚 https://contentmarketingmachine.com/ 📚 https://linkedinriches.com/ 📚 https://nemomediagroup.pages.ontraport.net/free-coach-book 📚 https://nemomediagroup.pages.ontraport.net/franchise-consultants-book 📚 https://nemomediagroup.pages.ontraport.net/ultimate-profile