Info
Step into #OLIverse: Where History Meets Innovation Join us on a captivating journey through the groundbreaking legacy of Olivetti, reimagined with the power of AI. From visionary ideas to iconic...
show more
Step into #OLIverse: Where History Meets Innovation
Join us on a captivating journey through the groundbreaking legacy of Olivetti, reimagined with the power of AI.
From visionary ideas to iconic designs, each episode brings history to life in a fresh, immersive way. Whether you're a design enthusiast, a tech lover, or simply curious about the stories that shaped the modern world, #OLIverse is your destination for inspiration and discovery.
Tune in and experience Olivetti like never before!
show less
Join us on a captivating journey through the groundbreaking legacy of Olivetti, reimagined with the power of AI.
From visionary ideas to iconic designs, each episode brings history to life in a fresh, immersive way. Whether you're a design enthusiast, a tech lover, or simply curious about the stories that shaped the modern world, #OLIverse is your destination for inspiration and discovery.
Tune in and experience Olivetti like never before!
Episodes & Posts
Episodes
Posts
Transcribed
17 JUL 2025 · Olivetti: The Evolution of Portable Typewriters
From heavy office machines to design icons you could carry anywhere. This episode retraces Olivetti’s bold move into the world of portable typewriters — starting with the MP1 and reaching its creative peak with the legendary Lettera 22, a masterpiece that changed not just how people worked, but how they connected with words.
Discover how innovation and design transformed a tool into a cultural phenomenon, paving the way for later models like the Lettera 32 and the iconic Valentine.
Transcribed
10 JUL 2025 · Olivetti in Brazil: Zanuso’s Modular Factory Architecture
In the mid-20th century, Olivetti looked beyond Italy and built a factory in São Paulo, Brazil — reimagined by architect Marco Zanuso as an open, modular, and climate-conscious industrial space.
This episode explores how triangular domes, natural light, and design flexibility created a workspace ahead of its time, reflecting Olivetti’s unique blend of technology, humanism, and architecture.
Transcribed
3 JUL 2025 · Olivetti: Mechanical Calculator Advertising Campaigns
How do you make a calculating machine captivating?
From 1940 to 1970, Olivetti’s vision went beyond functionality — turning calculators into symbols of style, precision, and modernity. This episode explores how designers like Giovanni Pintori and Walter Ballmer transformed technical products into cultural icons through bold graphics, abstract shapes, and lifestyle storytelling.
Discover the creative strategies that built a brand image as innovative as its technology — and why even the best campaigns couldn’t stop the rise of electronics.
Transcribed
26 JUN 2025 · Natale Capellaro: Olivetti’s Self-Taught Genius Engineer
From apprentice to mastermind. This episode tells the extraordinary story of Natale Capellaro, the son of a shoemaker who became one of Olivetti’s most brilliant technical minds.
With no formal engineering degree, Capellaro revolutionized typewriter production and later designed groundbreaking mechanical calculators — making Olivetti a world leader in computation. A journey of talent, vision, and relentless curiosity.
Transcribed
19 JUN 2025 · Olivetti in Silicon Valley: from New Canaan to Cupertino
How did a historic Italian company find its way into the world of electronics and computing?
This episode traces Olivetti’s bold leap into innovation — from the experimental lab in New Canaan, USA, to the groundbreaking Elea computers developed at the Laboratorio di Ricerche Elettroniche in Italy.
We follow the rise, transformation, and revival of Olivetti’s electronic research, all the way to the opening of a new lab in Cupertino, in the heart of Silicon Valley.
A story of vision, technology, and a company that never stopped reinventing itself.
Transcribed
12 JUN 2025 · Poets in the Factory: When Culture Met Industry at Olivetti
From the 1940s to the 1980s, Olivetti invited poets, novelists, and intellectuals not to decorate his company — but to shape it. This episode explores how Olivetti built an enterprise where engineers worked alongside writers, and where culture was considered essential to progress.
Literary minds were placed in departments like advertising, HR, and social services, contributing to innovative communication, workplace well-being, and the soul of a visionary industrial model. Discover a story where economy met poetry — and both thrived.
Transcribed
5 JUN 2025 · People First: The Burzio Fund and Olivetti’s Social Vision
In 1932, Olivetti established the Domenico Burzio Fund, a quiet but powerful expression of corporate social responsibility. Named after the company’s first Technical Director — remembered for his deep humanity and care for workers — the fund offered discreet, personal support to employees in times of hardship.
This episode explores how Olivetti translated ethics into action, building a workplace culture rooted in dignity, trust, and solidarity — long before these values became standard in the business world.
Transcribed
29 MAY 2025 · Lexikon and Beyond: Olivetti’s Typewriting Revolution
From the mechanical elegance of the Lexikon 80 — a global success and MoMA design icon — to the era of electric and electronic innovation, this episode traces Olivetti’s professional typewriters as symbols of both form and function.
Discover how these machines helped shape the future of office technology, blending precision engineering, cutting-edge design, and a vision that would eventually lead to the world of personal computing.
Transcribed
22 MAY 2025 · Design in Every Detail: The Olivetti Store in Venice
This episode explores Olivetti’s belief that beauty and function should define not just its products, but its spaces — including its retail stores. At the heart of this vision stands the Venice showroom, designed in 1957 by Carlo Scarpa, a masterpiece of architecture, balance, and precision.
Set near St. Mark’s Square, the store embodied Olivetti’s identity through spatial elegance and material innovation. Though it later closed for economic reasons, today it lives on as a public museum thanks to the FAI, preserving both Scarpa’s genius and Olivetti’s cultural legacy.
Transcribed
15 MAY 2025 · Advertising as Art: Olivetti’s Visual Revolution
In the 1930s, Adriano Olivetti reimagined advertising—not as a tool to sell, but as a way to inspire. This episode explores how Olivetti’s campaigns became cultural artifacts, crafted in collaboration with artists and designers to evoke beauty, meaning, and emotion.
From iconic images like La rosa nel calamaio to the launch of the Studio 42, discover how Olivetti turned visual language into an enduring expression of its values and identity.
Step into #OLIverse: Where History Meets Innovation Join us on a captivating journey through the groundbreaking legacy of Olivetti, reimagined with the power of AI. From visionary ideas to iconic...
show more
Step into #OLIverse: Where History Meets Innovation
Join us on a captivating journey through the groundbreaking legacy of Olivetti, reimagined with the power of AI.
From visionary ideas to iconic designs, each episode brings history to life in a fresh, immersive way. Whether you're a design enthusiast, a tech lover, or simply curious about the stories that shaped the modern world, #OLIverse is your destination for inspiration and discovery.
Tune in and experience Olivetti like never before!
show less
Join us on a captivating journey through the groundbreaking legacy of Olivetti, reimagined with the power of AI.
From visionary ideas to iconic designs, each episode brings history to life in a fresh, immersive way. Whether you're a design enthusiast, a tech lover, or simply curious about the stories that shaped the modern world, #OLIverse is your destination for inspiration and discovery.
Tune in and experience Olivetti like never before!
Information
| Author | Archivio Storico Olivetti |
| Organization | Archivio Storico Olivetti |
| Categories | Technology |
| Website | - |
| - |
Copyright 2025 - Spreaker Inc. an iHeartMedia Company
