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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is...
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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8 NOV 2024 · Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back.
https://soundsprofitable.com/the-download/asking-tough-brand-safety/
7 NOV 2024 · Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.
https://soundsprofitable.com/the-download/asking-tough-brand-safety/
5 NOV 2024 · Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week.
https://soundsprofitable.com/the-download/tracking-podcast-tracking/
4 NOV 2024 · Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are prepping influencers for the election.
https://soundsprofitable.com/the-download/issues-with-third-party-pod/
1 NOV 2024 · Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier.
https://soundsprofitable.com/the-download/selling-podcasts-with-curiosity/
31 OCT 2024 · Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for advertising as we know it.
https://soundsprofitable.com/the-download/new-iab-guide-to-selling/
31 OCT 2024 · It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation.
- Written and narrated by Tom Webster
- Audio edited by Newton Schottelkotte
- Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitablehttps://soundsprofitable.com/article/the-curiosity-gap/
30 OCT 2024 · Here's what you need to know for today in the business of podcasting: a new FTC law cracks down, podcasting advertising transcends audio, and why Prime Day could be different this year.
https://soundsprofitable.com/the-download/acast-on-the-podcast-pulse/
29 OCT 2024 · Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and new partnerships.
https://soundsprofitable.com/the-download/new-sonic-branding-report/
28 OCT 2024 · Here's what you need to know for today in the business of podcasting: a report on podcast watch time, how to get your podcast on platform lists, and election anxieties drive consumer purchasing.
https://soundsprofitable.com/the-download/podcast-socials-drive-watch/
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is...
show more
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
show less
Information
| Author | Bryan Barletta |
| Organization | Bryan Barletta |
| Categories | Technology , Business |
| Website | www.spreaker.com |
| gavin@soundsprofitable.com |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
