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The Real Women Real Business Podcast

  • Mastering Your Marketing: A 6-Step Guide to Attracting Your Ideal Clients

    2 JUL 2024 · What if you could craft marketing messages that truly resonate, leading to sustainable growth and a client base beyond your wildest dreams? Join me, Shauna Lynn Simon, as we uncover the secrets that female entrepreneurs need to master for reaching their ideal clients. This episode is your ultimate guide to the 6-Step SellSmart System, designed to take the overwhelm out of scaling your business. From defining your ideal client and conducting market research to brainstorming impactful messages and crafting a powerful brand promise, we cover it all. You'll walk away with a clear roadmap to develop primary, secondary, and tertiary messages that form a cohesive and compelling marketing strategy. We'll also dive deep into the nuances of understanding your ideal client's demographics, behaviors, and preferences to ensure your marketing messages hit home. Discover the best marketing mediums to amplify your reach, engaging your target audience effectively. Plus, we’ll explore the power of brainstorming without filters and how to create a concise brand promise that communicates your unique value. Whether you're looking to boost sales or expand beyond your immediate circle, this episode is packed with actionable insights tailored for passionate female entrepreneurs. Let’s thrive together! Resources: - Set up a free Introductory Business Planning Session with Shauna Lynn: https://www.aboutshaunalynn.com/planning-session - Learn more about the show: http://aboutshaunalynn.com/podcast - Episode 4 - Revising Your Product/Service Offerings and Pricing Strategy with Trina MacPhee: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/revising-your-product-service-offerings-with-trina-macphee
    Played 26m 29s
  • Balancing Life: Nutrition and Self-Care for Busy Women with Megan Barefoot

    25 JUN 2024 · Join us for an inspiring episode with Megan Barefoot, a certified holistic nutrition consultant and integrative health coach, as she shares her remarkable transformation from geologist to wellness advocate. After her daughter's severe health issues led her to uncover the profound impact of gut health, Megan's hands-on dietary changes not only resolved her daughter's issues but also improved her entire family's well-being. This life-changing experience propelled her to formally study holistic nutrition, equipping her with the knowledge to help others achieve their health goals through personalized, evidence-based strategies. Discover the crucial link between stress, gut health, and overall well-being in our conversation with Megan. She provides practical tips to enhance gut health, such as eliminating added sugars and incorporating fermented foods. Addressing common health concerns for women in their 40s, Megan emphasizes the role of gut health in managing weight and hormone balance. By focusing on gut health, listeners can tackle underlying inflammation and promote a healthier, more balanced body. For those juggling busy lifestyles, Megan offers invaluable advice on sustainable healthy habits, stress management, and meal planning. She highlights the importance of mindful eating and self-care, especially for women entrepreneurs. Through practical strategies like habit stacking and meal prepping, Megan makes nutritious eating more manageable. Listen in as she shares her insights on recognizing early symptoms, prioritizing self-care, and integrating wellness into daily routines, ultimately helping listeners achieve a harmonious balance between personal well-being and professional success. Resources: - Get Shauna Lynn's Guide to Gaining an Extra 10 Hours Every Week: http://aboutshaunalynn.com/time - Set up a FREE 1-on-1 Coaching Assessment Call: http://aboutshaunalynn.com/coachme - Learn more about the show: http://aboutshaunalynn.com/podcast - Atomic Habits by James Clear: https://amzn.to/3Q5JoXB - Free consultations with a Road Map to how to get started on your path to improved gut health at http://www.noshoesnutrition.com! No Shoes Nutrition: - Website: http://www.noshoesnutrition.com - Facebook: https://www.facebook.com/noshoesnutrition - Instagram: https://www.instagram.com/noshoesnutrition About Megan Barefoot Megan Barefoot is the founder of No Shoes Nutrition, a holistic nutrition consulting business dedicated to empowering individuals to achieve their health and wellness goals. As a Certified Holistic Nutrition Consultant and Certified Integrative Health Coach, Megan brings a wealth of expertise and a compassionate approach to her practice. With a deep commitment to helping clients lose weight, reduce inflammation, and support a healthy gut microbiome, Megan combines evidence-based nutritional strategies with personalized coaching. She believes that true health and vitality come from a balanced, whole-foods-based diet and a lifestyle that nurtures the body, mind, and spirit. Megan’s journey into holistic nutrition began with her own health challenges, which led her to explore natural and integrative approaches. Through her personal experiences, she developed a profound understanding of the transformative power of nutrition and lifestyle changes. At No Shoes Nutrition, Megan offers tailored nutrition plans, wellness coaching, and practical advice to help clients make sustainable changes that fit their unique needs and lifestyles. Her compassionate and supportive approach ensures that clients feel heard, understood, and motivated to achieve lasting results. When Megan isn't guiding clients on their wellness journey, she enjoys spending time outdoors, exploring new recipes, and continuing her education in the ever-evolving field of holistic health. Her dedication to lifelong learning and her genuine care for her clients' well-being make her a trusted and inspiring partner in health.
    Played 36m 16s
  • The Secrets of Powerful Branding

    18 JUN 2024 · Unlock the secrets to powerful branding with Shauna Lynn Simon on this episode of The Real Women, Real Business podcast. Discover how to build a brand that resonates deeply with your audience, going beyond just logos and slogans to create emotional connections and strong perceptions. We’ll cover everything from visual identity, voice, and tone, to the core values and mission that define your business. Learn step-by-step how to establish a rock-solid brand foundation by pinpointing your purpose, aligning with your target audience, and maintaining consistency across all platforms. Plus, discover the critical role brand guidelines play in ensuring your messaging stays uniform and authentic. But that’s not all. We dive into the transformative power of storytelling in branding, sharing how your personal journey, victories, and even setbacks can establish genuine trust and authenticity with your audience. We’ll also discuss fostering a cohesive brand culture within your team and the importance of regular reflection to adapt and evolve. Resources: - How to Increase Clients, Revenue, and Profits in 30 days with Just 5 Minutes a Day! https://www.aboutshaunalynn.com/30-day-business-boost - Get Shauna Lynn's Guide to Gaining an Extra 10 Hours Every Week: http://aboutshaunalynn.com/time - Set up a FREE 1-on-1 Coaching Assessment Call: http://aboutshaunalynn.com/coachme - Learn more about the show; http://aboutshaunalynn.com/podcast
    Played 21m 39s
  • HR Strategies for Entrepreneurs: Navigating Team Growth without Burnout with Lindsay White

    11 JUN 2024 · How do you balance the unpredictable tides of entrepreneurship while avoiding burnout? This week on The Real Women, Real Business, we’re thrilled to have Lindsay White, the dynamic founder of High Voltage Leadership, share her transformative journey from corporate HR to launching her own coaching and consulting firm. Lindsay’s wealth of knowledge in HR, strategic talent management, and organizational development offers a treasure trove of strategies for business owners eager to grow and craft a dynamic "people strategy", without losing their sanity. Throughout their conversation, Lindsay and host Shauna Lynn Simon dive into the nuts and bolts of developing a strategic people plan, including the essentials of setting clear goals and aligning team roles with both short-term and long-term objectives. They bring to light the often-overlooked pitfalls of premature hiring and the critical importance of onboarding and training for new team members. Lindsay’s insights offer a practical roadmap for business owners to strategically resource and grow their teams while maintaining balance and avoiding bottleneck situations. Shauna Lynn and Lindsay also tackle the mental and emotional aspects of entrepreneurship. Lindsay shares candid stories on setting boundaries, recognizing burnout, and combating the ever-present inner critic that plagues many entrepreneurs. Emphasizing the importance of rest and self-care, she provides actionable advice on blending professional and personal life into a cohesive whole. This episode is packed with wisdom on maintaining resilience, preventing overwhelm, and finding true fulfillment in the entrepreneurial journey. Don't miss out on these invaluable lessons from one of the leading voices in leadership coaching! Resources: - Get Lindsay's Work-Life Balance is BS workbook: http://highvoltageleadership.ca/program-people-strategy - Get Shauna Lynn's Guide to Gaining an Extra 10 Hours Every Week: http://aboutshaunalynn.com/time - Set up a FREE 1-on-1 Coaching Assessment Call with Shauna Lynn: http://aboutshaunalynn.com/coachme - Learn more about the show: http://aboutshaunalynn.com/podcast - RWRB Ep 1: From Burnout to Brilliance: Shauna Lynn's Survival Story: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/from-burnout-to-brilliance - RWRB Ep 2: From Founder to CEO: Crafting Your Vision: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/from-founder-to-ceo - Book: Rest by Alex Soojung-Kim Pang: https://amzn.to/4d7asiT (affiliate link) - Female Founder Unplugged podcast: https://highvoltageleadership.ca/podcast/ High Voltage Leadership - Website: http://www.highvoltageleadership.ca - Facebook: https://www.facebook.com/highvoltageleadership - Instagram: https://www.instagram.com/highvoltleadership/ - Linkedin: https://www.linkedin.com/in/lindsay-white-high-voltage/ About Lindsay White Lindsay is a sought-after leadership coach, people strategy expert, best-selling author and podcast host, and the founder of High Voltage Leadership. She is deeply passionate about supporting women as they build and grow teams and workplaces based on equality, connection and belonging. Lindsay’s strength is guiding business leaders at all levels in creating a leadership style that is authentic and grounded in their own values and purpose. Her powerful coaching style leverages her extensive background coaching senior leaders, executives and entrepreneurs as they develop and embrace their personal leadership practice. Lindsay also utilizes her 15 years in strategic talent management to guide these incredible leaders in creating inclusive cultures and developing the people strategy that is key to creating purposeful and intentional teams and successful businesses. She knows that amazing results are inevitable when teams are connected by programs, processes and culture that inspires. As an entrepreneur, working Mom, and first-time Grandmother, Lindsay has felt the pressure that comes from trying to juggle all the balls. And she knows how hard it is to create the right blend between work and life. That’s why she's so excited to be a part of Lean In and support women of all ages and stages in navigating their personal leadership journey. She is thrilled to be a part of engaging our Lean In Circle community to help foster leadership, advancement and inclusion in every workplace.
    Played 52m 8s
  • Mastering Goals Through the Power of Accountability

    4 JUN 2024 · Accountability isn't just a buzzword but a transformative tool driving both personal and professional success. In this episode, your host Shauna Lynn Simon unpacks the real meaning of accountability and how it can be a game-changer in your daily life. From setting achievable goals to eliminating excuses, discover how you can maintain a workout routine, excel in your career, and reduce stress by holding yourself accountable. Shauna Lynn dives into selecting the right accountability partner and the difference between an accountability partner and a business coach. Learn what qualities to look for in a partner, why shared values are crucial, and how regular check-ins can keep you on track. With her top tips for effective meetings—including the importance of a structured agenda—you'll be equipped to stay focused and achieve your goals. Whether you're looking for advice or just a sounding board, explore how the right support system can make all the difference. Tune in for practical strategies and real-world examples that will help you stay motivated and accountable. Resources: - Get Shauna Lynn's Guide to Gaining an Extra 10 Hours Every Week: http://aboutshaunalynn.com/time - Set up a FREE 1-on-1 Business Planning Session: http://AboutShaunaLynn.com/plan - Learn more about the show: http://aboutshaunalynn.com/podcast
    Played 25m 50s
  • Mastering the Business of Interior Design Entrepreneurship with Claire Jefford

    28 MAY 2024 · Unlock the secrets of a thriving interior design business with the guidance of Claire Jefford, a trailblazing force in the interior design world. Her partnership with an HGTV-affiliated builder and the creation of both her Interior Design BOSS Academy and the Facebook group Interior Design Business Strategies are just the beginning. Claire's mantra encourages finding your unique path in the industry, and we discuss how to differentiate yourself, manage client expectations, and optimize communication to keep your projects running smoothly. In the competitive realm of home aesthetics, the art of expectation management is king, and this episode is your royal court. Claire and Shauna Lynn tackle the challenges of simplifying complex design projects for clients through the innovative use of 3D visuals and mood boards. They dissect the nuances of communication and discuss tiered pricing strategies that cater to a spectrum of client demands, all while emphasizing the critical nature of contracts and consistent client dialogue. These strategies are crucial for ensuring clients are not just satisfied, but delighted with every step of the transformative process. Claire shares experiences and strategies for follow-ups, gathering reviews, navigating scope creep and showcasing your problem-solving prowess beyond just a pretty portfolio. From the power of a well-crafted email list to tapping into the emotional aspect of billing, this episode is packed with actionable advice. Soak up this duo's conversation filled with professional anecdotes and strategies that promise to revolutionize your approach to design entrepreneurship. Resources: - Learn more about the show: http://aboutshaunalynn.com/podcast - Get Shauna Lynn's Guide to Gaining an Extra 10 Hours Every Week: http://aboutshaunalynn.com/time - Set up a FREE 1-on-1 Coaching Assessment Call with Shauna Lynn: http://aboutshaunalynn.com/coachme - A Well-Designed Business - The Power Talk Friday Experts Book (Shauna Lynn is Chapter 10; Claire Jefford is Chapter 6): https://amzn.to/3UzNZUn - Join Claire's free Facebook group - Interior Design Business Strategies: https://www.facebook.com/groups/interiordesignbusinessstrategies/ - Shop Claire's business resources at http://www.clairejefford.com/demand/ Claire Jefford Inc. - Website: http://www.clairejefford.com - Facebook: https://www.facebook.com/groups/interiordesignbusinessstrategies/  - Instagram: https://www.instagram.com/clairejefford/ - YouTube: https://www.youtube.com/c/clairejefford About Claire Jefford Claire Jefford is a Certified Interior Decorator who began her award-winning firm in 2011. She is proud to be the highest-reviewed Design Professional in the Toronto area with over 130 reviews. Claire is also a respected Business Coach who has helped thousands of designers run organized and profitable businesses. With her continued dedication and determination to raise the bar in the industry, in 2022 Claire developed her signature course, Interior Design BOSS Academy, which has now evolved into an On Demand modality, geared at those who are 0-5 years into their business. Claire does speaking engagements, panel discussions & live video broadcasts from various design events across North America. In addition, she runs a highly engaged, private Facebook group, Interior Design Business Strategies, with over 7000 design professionals from around the world. Her mantra is: ‘There is more than one path to the top of the mountain.’ Claire believes that each person’s journey and what brings them happiness is all about doing what is right for them. You do you!
    Played 45m 5s
  • Avoiding Marketing and Pricing Pitfalls: What Business Owners Get Wrong and How to Fix It

    21 MAY 2024 · In this must-listen episode, Shauna Lynn Simon dives into the two pivotal aspects that can make or break your business. Discover why having a stellar product or service isn't enough to guarantee success. Shauna Lynn breaks down the essentials of crafting a winning marketing strategy, from pinpointing your target audience to creating irresistible messaging and removing obstacles for potential clients. Learn how to create a fool-proof pricing strategy that will satisfy your most discerning clients, and gain insights into the crucial strategies for sustained business growth. Don't miss Shauna Lynn's expert advice on how to transform your marketing and pricing approach for epic growth. Resources: - Ep 4: Revising Your Product/Service Offerings and Pricing Strategy with Trina MacPhee: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/revising-your-product-service-offerings-with-trina-macphee - How to Increase Clients, Revenue, and Profits in 30 days with Just 5 Minutes a Day! https://www.aboutshaunalynn.com/30-day-business-boost - Get Shauna Lynn's Guide to Gaining an Extra 10 Hours Every Week: http://aboutshaunalynn.com/time - Set up a FREE 1-on-1 Coaching Assessment Call: http://aboutshaunalynn.com/coachme - Learn more about the show; http://aboutshaunalynn.com/podcast
    Played 37m 25s
  • Passion Over Profit: The Art of Authentic Connections and Strategic Growth with Bestselling Author Stacey Chillemi

    14 MAY 2024 · Join the conversation as Shauna Lynn Simon sits down with the unstoppable Stacey Chillemi, a 20-time bestselling author and a beacon of resilience, as she shares her story of triumph over epilepsy and how it fueled her drive to create a business rooted in passion. The duo discusses the art of aligning your work with your true calling and the magnetic draw it has on growth and client relations. Stacey tackles the misconception that a successful business is built on profits alone and unveils how genuine connections and passion projects can be your blueprint for entrepreneurial success. Ever feel like your business is a juggling act with too many balls in the air? Get ready to streamline your focus as we discuss the power of a passion-centric business model. In this episode, Shauna Lynn and Stacey dive into the value of clear service packages, the magic of the 'soft sell', and why understanding your value is key to transforming client relationships and your bottom line. Wrapping up their time together, Stacey and Shauna Lynn delve into the life-altering realm of self-improvement and how nurturing your mental and emotional well-being can catalyze not just personal growth, but also the expansion of your business. They touch on the paradox that by embracing the right mindset and valuing your services appropriately, you can achieve that coveted state of working less yet earning more. If you're seeking inspiration to marry your passion with impactful strategies, this is the episode that might just redefine the trajectory of your entrepreneurial journey. Resources: - Get Shauna Lynn's Guide to Gaining an Extra 10 Hours Every Week: http://aboutshaunalynn.com/time - Set up a FREE 1-on-1 Coaching Assessment Call: http://aboutshaunalynn.com/coachme - Learn more about the show; http://aboutshaunalynn.com/podcast - Learn more and connect with Stacey at http://StaceyChillemi.com or http://CoachStaceyChillemi.com The Advisor with Stacey Chillemi - Website: https://staceychillemi.com/ - Facebook: https://www.facebook.com/TheAdvisorStaceyChillemi - Instagram: https://www.instagram.com/theadvisor_sc/ - YouTube: https://www.youtube.com/@StaceyChillemiAdvisor - TikTok: https://www.tiktok.com/@wellnesswisdom4u  - Twitter: https://twitter.com/The_Advisor_SC  About Stacey Chillemi: Introducing an extraordinary individual, a renowned speaker, an esteemed coach, a captivating podcaster, and a remarkable 20-time best-selling author! With such an impressive record of accomplishments, it comes as no surprise that she has been recognized as one of the Top 10 Entrepreneurs of 2023 by Apple News and featured in a prominent story on Grit Daily. But that's not all! This dynamic individual has garnered attention across major media outlets, including Psychology Today, Insider, Business Insider, and Yahoo News, accumulating an astonishing 17 million views! Furthermore, she has graced the stage of the Dr. Oz Show not once but five times, collaborated with influential figures like Ariana Huffington, and made captivating appearances on numerous TV shows, news segments, podcasts, and radio programs. Originally launching her career at NBC, where she contributed to Dateline, News 4, and The Morning Show, this inspiring professional redirected her boundless talents and capabilities toward becoming a full-time speaker and writer. With an unwavering passion for empowering both men and women to conquer their challenges and rise to the pinnacle of success, our speaker, coach, podcaster, and author invites you to unearth your true potential. Embrace the opportunity to be motivated by Stacey Chillemi's invaluable insights and strategies for living life on your own terms. Join this esteemed speaker today and allow yourself to be inspired to take that first transformative step toward lasting success! Welcome to a world of possibilities where you can thrive with Stacey Chillemi as your guide.
    Played 41m 25s
  • Overbooked and Overwhelmed: Practical Solutions for Busy Professionals

    7 MAY 2024 · In this episode, host Shauna Lynn Simon delves into the crucial topic of managing your to-do list effectively, especially when faced with overbooking. She emphasizes the importance of aligning your task list with your schedule to set realistic expectations for productivity. Drawing from personal experiences, Shauna Lynn provides valuable insights on how to navigate overbooking scenarios, offering practical solutions for busy professionals to combat overwhelm and maintain mental and physical well-being. And once you have survived your overbooked calendar, Shauna Lynn shares actionable tips on preventing future overbooking incidents through system optimization and time management strategies. Tune in to learn how to reclaim precious time in your calendar and thrive in both your personal and professional life. Resources: - Get Shauna Lynn's Guide to Gaining an Extra 10 Hours Every Week: http://aboutshaunalynn.com/time - Set up a FREE 1-on-1 Coaching Assessment Call: http://aboutshaunalynn.com/coachme - Learn more about the show: http://aboutshaunalynn.com/podcast - Clickup: https://clickup.pxf.io/75gBbY (affiliate link)
    Played 22m 21s
  • BONUS: Real Women, Real Stress: Overcoming Stressful Situations in Real Life

    6 MAY 2024 · In this bonus episode of the Real Women Real Business Podcast, Shauna Lynn Simon shares a personal story of recent overwhelm and stress and how she overcame it. Despite being well-versed in stress management techniques, Shauna Lynn found herself in a state of stress and shares how she combated it quickly and effectively using these techniques. She discusses the importance of acknowledging stress, identifying what can and cannot be controlled, and taking a break to reset. She also talks about the Task Triage Method and the importance of having clear goals and objectives, as well as the need to move forward and make decisions from an objective standpoint. Shauna Lynn encourages listeners to prioritize self-care and offers practical advice for navigating stressful moments in both personal and professional life. Resources: - Get Shauna Lynn's Guide to Gaining an Extra 10 Hours Every Week: https://AboutShaunaLynn.com/time - Set up a FREE 1-on-1 Coaching Assessment Call: https://AboutShaunaLynn.com/coachme - Learn more about the show: https://AboutShaunaLynn.com/podcast
    Played 12m 49s

Welcome to The Real Women Real Business Podcast, where we celebrate the strength, resilience, and entrepreneurial spirit of women everywhere. I'm your host, Shauna Lynn Simon, and I'm thrilled to...

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Welcome to The Real Women Real Business Podcast, where we celebrate the strength, resilience, and entrepreneurial spirit of women everywhere.

I'm your host, Shauna Lynn Simon, and I'm thrilled to invite you on this journey with me.

On this podcast, my guests and I dive into proven strategies and techniques to help you build your empire without the overwhelm and stress. Each episode is filled with insights, inspiration, and practical advice to fuel your entrepreneurial journey.

This podcast is an all-inclusive space where we empower each other to reach our fullest potential in business and beyond.
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