13 FEB 2015 · Belinda's story is an incredible journey of self belief, determination and courage. Armed with a dream, she proved the naysayer wrong and now is one of the most successful entrepreneurs in Australia. She has appeared major TV networks, newspapers and now shares her journey on Your Business Brilliance.
12 FEB 2015 · Dan Norris is entrepreneur extraordinaire. He has one of the most innovative companies that is doubling in size. And it took him just seven days to launch. Dan talks about what he did and how yoiu can do the same.
11 FEB 2015 · Cynthia Sanchez is the premier expert on Pinterest. What She doesn't know about Pinterest is not worth knowing. Today, Cynthia shares her secrets as to how to use Pinterest to drive traffic to your site.
10 FEB 2015 · Nancy Georges is the premier expect in retail in Australia.. She has helped hundred and hundred of entrepreneurs and business owners aciveve the type of success that would be the envy of most. Now Nancy shares her secrets to that you can use to boost your profits
9 FEB 2015 · This is the second interview in the two part interview series with Bob burg. Today he talks about How to Turn Adversaries into Allies. This is a fantastic interview and Bob really gets into what you can do to Turn Adversaries into Allies.
8 FEB 2015 · In today’s episode of Your Business Brilliance we show you the 5 Proven Steps to a  Successful Business, how we can build a successful speaking business, and  how you go about finding and building relationships that will benefit you in the long term.
Bob Burg is a legend, one of the greats, up there with the best of them. He has written numerous best selling books, is a keynote speaker, having been invited to share his knowledge and views at conferences, sharing the platform with the likes of today’s top thought leaders,  Olympic champions, broadcast personalities, and political leaders including a former President of the United States. In the first part of the two part interview, how he achieved success,  and the Go Giver, an international best seller and the lessons that can be applied from to your business and life.
Bob is an amazing speaker, but there are many amazing speakers out there but they don’t have an audience. What I wanted to know from Bob was that how he went about building an audience. How did he get people to start listening to him?
Bob:                Well what I did is…the first thing I did which was really great for my career was joining National Speakers Association. And I learned from so many of my new friends that I made there really how to build a speaking business. So that’s the key, I think you go into any business, Sanjay and you’ve got to learn how to do it. Is there a system in play?
I defined the system that’s simply the process of predictably achieving a goal based on a logical and specific set of How-To Principles. The key is predictability. If it’s been proven that by doing A, you’ll get the desired results of B then you know that all you need is to be willing to do A and do A consistently enough and eventually you’ll hit B. You’ll get the results you want. So I learnt the system of how to go about building a speaking business and I did that for really a few years very consistently and started to build a platform that was.
We’ve all heard of the saying "It’s not what you know, it’s who you know." But how do you get to know the people that you need to know so that they’d be able to help you out?
Bob:Â Â Â Â All things being equal, people do business with and refer business to, those people they know, like and trust. And as you build relationships with people and as you do this, you know, and really shifting your focus from yourself, from what I call an Eye Focus or a Me Focus to another focus. Always looking for ways you can provide value to others. You begin to really create those connections. You create those relationships where people do feel good about. They do know, like or trust you and they want to provide value to you as well.
Bob shares the 5 key elements that are necessary to be successful in business. The same principles that he believes that Steve Jobs applied with Apple.
1. Value. What ever you do, you must impart value. Whether it be a product such as an iPhone or a blog post, it must be seen to be valuable for your audience. It doesn't have to be expensive, but it must be valuable. An example of that is a blog post on the say - the 3 best ways to make your child sleep when asked. It's immensely valuable for the audience - in this case parents.
2. Compensation. Your income is determined by how many people you serve and how well you serve them. The more people you can reach, the more successful you can be.
[Tweet "Your income is determined by how many people you serve and how well you serve them @bobburg"]
3. Influence. As Bob said "People do business with and refer business to, those people they know, like and trust".
4. Authenticity. Chances are that whatever you are selling, there is at least one other person doing the same. It's probably more like ten. The only thing difference from you and them is you. Be yourself. Those who like you will come back and recommend you. Those who don't, never were in the first place.
5. Receptivity. You must be open to receive. How many times has someone complimented you and instead of saying Thank You, you make excuses as to why it's nothing special. "Oh, this is an old dress." "No really, it's just meat and veggies thrown into a pot. Nothing special." Well, the person complimenting you thinks it is, so accept with grace. Don't belittle them by belittling yourself.
Links, Resources & Mentions
Bob's Website -Â www.burg.com
Bob on Twitter
Bob on Facebook
The Go Giver
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7 FEB 2015 · As entrepreneurs, we tend to think we are bullet proof and untouchable. Four hours sleep, gruelling work schedules, unhealthy lifestyles, all for the elusive freedom and success. But what happens when we push our bodies to beyond breaking point. Dr. Carri Drzyzga story is one we all must take heed of.
6 FEB 2015 · As we get older, our bodies are no longer capable of doing what it once used to. Obvious, yes. But we all feel bullet proof and ready to tackle  tigers. Elizabeth Phinney is an entrepreneur who has tapped into this growing market and today shares her secrets as to what you can do to remain fit and firing after forty five.
5 FEB 2015 · J. Massey is a multimillionaire real estate tycoon. He has properties across the United States and in the process has helped thousands get closer to their financial dreams. But how did this once broke, bed ridden father to be, go from selling his possession on eBay to feed his family, to become an inspiration to millions. J. tells his story.
4 FEB 2015 · Today on the Your Business Brilliance Podcast show you will learn how to build a business online, the groups of people that you must follow on Twitter, How to find customers on Twitter, How to use LinkedIn to grow your audience and How you use Social Media to get PR.
Listen To The Full Interview with Donna Cravotta
Donna Cravotta  is the CEO of Social Sage PR. Donna works with entrepreneurs, small business owners and teams that are ready to rethink their online media strategy. She’s passionate about helping them discover opportunities, ignite conversations and foster relationships that result in unparalleled business expansion.
[Tweet "listen online, engaging conversations, build relationships @DonnaCravotta"]
How Do you Build an Online Business
Donna:      "It’s typically a three part approach that I worked with. One is to use very basic simple SEO and keyword strategies. So identify the words that your target market and the media that you would want to connect with are using online. And once you have those words people are already searching for those words. So if you start incorporating that into everything that you do online, whether it be at your website copy, on the backend of your website and social media. Even in talks that you have because when people hear you talk, they’ll go tell somebody else about you on social media but they’re going to use your words."
15-20 keywords that should sum up your business. Why 15-20? It's focused but still gives you enough variety. I look at keywords as something you want to be known for. When used, "You" immediately spring into mind. It's similar to Guy Kawasaki's 3 word mantra philosophy.
How do you find key words that apply to your industry?
Donna:       You can go to Amazon or any online shopping site but in Amazon what I’d like to advise my clients to do is go find a book that you either wished that you wrote or you would give it those are people’s exact words. Those people are usually a good indication of who your target market is. Because they’re reading the book that you would give to a client.
You find those words and you start building them into what you’re doing and you’ll know…you know right away what is the right word. It’s like a little internal download of keywords that you get because you know your business, you know your clients, you know how you can help them. So you get an emotional trigger when you see that right word.
Next you need to be what Donna calls Business Ready.
Donna:           If you have everything on your website this is what’s called business ready. You get everything on your website setup so everything that you have to sell and everything that you do is there. So they go and they can be at their own comfort level. You have your social media brands consistent to match your website, so as they navigate from one site to another, they remember you’ve helped them. Now they want to see what you’re about.
Human beings tend to feel comfortable with consistency. As much as we think we like spontaneous, spur of the moment, trendy, what we really want is consistency and routine. It may sound boring, but consistency = safe, and nature has a safety basis.
How to Follow People on Twitter Strategically
On social media, we tend to follow, like, fan people, but there is a strategic way to follow.
Donna:       I advise my clients to pick up to five influencers' that you are going to grow into in your business, competitors who are just a little…I don’t love the word competitor but somebody who’s in your industry that’s just a little ahead of you and it’s a little bit of a stretch like maybe you’ll be there in a year and see what they’re doing and the media that you want to connect with.
By following people who are ahead of you in your industry, you get to see what they are doing, how they are engaging with in industry and customer and you can emulate their tactic but giving it your own unique perspective. Connect to media personalities that you would want to report on you. See what their interests are and target your tweets that are interesting and eye catching.
Twitter can be used to find customers. Why, because Twitter is used as a cry for help. But you need to be there when they are there.
Donna:      We’ve got another client who helps baby sleep. So she trains babies how to sleep. So she was trying to apply these strategies and she called me up very frustrated and she said it’s not working and I said what time are you going online? And she said 10 o’clock in the morning.
I said people don’t care if their babies are sleeping at 10 o’clock in the morning. You need to be online when they’re in pain. When they’re ready to sell their babies. And she did, she just switched it up and she went on at midnight before she went to bed and within a couple of weeks she saw a difference. And this was less than a year and she debut  on a web TV show for parenting.com.
How to Use LinkedIn to Grow Your Audience
I asked Donna to talk a little bit about LinkedIn. We’ve always understood LinkedIn as the online CV because it originally used to find jobs but can LinkedIn be used for business purposes?
Donna:           LinkedIn has got such incredible search engines and algorithms. Just by having a complete profile, things will start to happen. You’re filling everything out, connecting with people that you used to work with, putting down alumni information because if you went to a college that has been around for a hundred years, you’re not connected to everybody on LinkedIn that ever went to that college. It’s enormous, and the other thing…this is my favourite statistic about LinkedIn and I just recently checked it again just to see if it’s still accurate but people use 10% of the functionality.
So if you use 15% of the functionality you’re ahead of the game. And LinkedIn has some new features that they have just released in the last couple of months and they’re incredibly powerful. One is you could be a publisher on LinkedIn where instead of just publishing a little blur than a link to your blog, you can publish your entire blog on LinkedIn. The whole blog.
Donna has covered two of the three legs needed to build an online business. The first was SEO, the second was Social Media and doing Social Media we covered LinkedIn and Twitter. Now the third element.
As business owners, the Holy Grail seems to be getting PR. PR in newspapers and televisions. We did a previous episode on this into how you can find people to help you to do PR. But Donna talks about a different approach, using social media to connect with the bright people so that you can get free publicity
Donna: Â Â Â Â Â Â Â Â Â Â Third piece is the PR and what you do is you use those two things. Both the keywords and the social media strategy to connect with the media that you want to have a relationship with and it works better than a press release.
Donna:           Building a relationship with them could be as easy as re-tweeting their stuff, commenting on a blog post, sharing it. They want to know somebody’s reading this, they want to know somebody cares. They want to look at you and see that they can grow their audience through you so this is where a really solid social media following is going to help you to get media
Links, Resources & Mentions
Donna's Website -Â www.SocialSagePr.com
Donna on Twitter
Donna on Facebook
Donna on Linkedin
Listen To Donna's Full Interview Below.
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