#08 Do-Gooders

Feb 20, 2018 · 29m 59s
#08 Do-Gooders
Description

Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy. Author Anne Bahr Thompson and USC marketing professor Adlai...

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Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy. Author Anne Bahr Thompson and USC marketing professor Adlai Wertman provide insights and answers.

More information and links in the episode guide:
http://www.findingsreport.com/2018/02/20/do-gooders/
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Author Larry Vincent
Organization Larry Vincent
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