#08 Do-Gooders
Feb 20, 2018 ·
29m 59s
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Description
Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy. Author Anne Bahr Thompson and USC marketing professor Adlai...
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Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy. Author Anne Bahr Thompson and USC marketing professor Adlai Wertman provide insights and answers.
More information and links in the episode guide:
http://www.findingsreport.com/2018/02/20/do-gooders/
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More information and links in the episode guide:
http://www.findingsreport.com/2018/02/20/do-gooders/
Information
| Author | Larry Vincent |
| Organization | Larry Vincent |
| Website | - |
| Tags |
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