Sue Stockdale interviews Aneela Rose, the founder of PR agency Rose Media Group and world and British powerlifting champion. Aneela shares her journey of embracing a growth mindset and how it transformed her life personally and professionally.

Learn about Aneela's challenges of balancing work, family, and personal interests, the importance of maintaining a positive mindset, and the value of continual learning and collaboration. Aneela also discusses her achievements in powerlifting, how she has overcome barriers and how it inspires her children and family.

About Aneela Rose
Aneela Rose is the multi-award-winning founder of Sussex PR Agency Rose Media Group and World and British Powerlifting Champion. Inspired by her two children, she adopted a growth mindset, which changed her life, both professionally and personally. Her favourite mantra in business is “To achieve what you have never achieved, you must do what you have never done” and in her sport, “People said girls shouldn’t lift weights, I said - watch this.” Amongst the many accolades Aneela and her agency have won are:

• Best B2B PR Consultancy in UK, Success in Business Award, Employer of the year Award, Dynamic Asian Business Woman and Asian Achiever Award.
• Aneela represented Team GB at the World Powerlifting Championships in 2018 and won gold in her class, she won gold again at the ABPU British Championships 2019 and silver at the 2022 British Champs.

Connect with Aneela Rose on Linkedin, Website, Twitter

Key Quotes

• "I learned very early on that if you could control your mind, then you are going to win with yourself."
• "Change the outcome of a situation by approaching it in a different way."
• "Taking a step back and breathing and thinking about the positive element of the task in hand actually can turn things around towards an upward spiral."
• "I was told you're better at the strength training than you are the javelin. I think you need to switch sports."
• "My husband said you can't give up powerlifting because that's who you are and it gives you the mental strength as well as the physical strength to be able to cope with everything else you've got going on in life".

Time Stamps
[00:07:39] B2B PR agency and clients.
[00:11:47] Growth mindset.
[00:16:42] Being a world champion.
[00:21:18] Overcoming hormonal changes in menopause.
[00:23:02] Scheduling and time management.
[00:29:40] Switching sports for success.
[00:32:29] Female Asian powerlifting barriers.
[00:34:50] Age should be no barrier.
[00:38:32] Juggling a busy life.

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Producer: Sue Stockdale
Sound Editor: Matias De Ezcurra