14. Lesley Gulliver

Jan 24, 2021 · 49m 28s
14. Lesley Gulliver
Description

Welcome back. Lesley and her team at The Engine Room, a strategic brand consultancy making positive impact by design, and Vapour Cloud have been working with each other for about...

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Welcome back.

Lesley and her team at The Engine Room, a strategic brand consultancy making positive impact by design, and Vapour Cloud have been working with each other for about 8 months on a project.

I wanted to discuss with Lesley her thoughts around companies brands, design, what do they do well - and not so well.

I find understanding brand intriguing and wanted to know more.

While researching I find out that Lesley has a degree in Psychotherapy and I start analysing our meetings in my mind !
Not great.

We discuss what is a brand, what should we think about, is it just visual or does a brand touch other parts of our brain and how do we react with brands and why.

A thought provoking podcast, I loved listening to Lesley’s thoughts and interpretations of how she tries to understand what a company is wanting from a brand and why.
Enjoy.

~

www.engineroomdesign.com
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Author Tim Mercer
Organization Tim Mercer
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