197 MARKETING | Why Upstream Marketing Is The Key to Competitive Advantage. w/Kristin Kurth
Sep 6, 2021 ·
30m 44s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Kristin Kurth, author, professor, and co-founder of Equibrand consulting, shares what upstream marketing is and why it is the key to competitive advantage. Learn the difference between upstream and downstream...
show more
Kristin Kurth, author, professor, and co-founder of Equibrand consulting, shares what upstream marketing is and why it is the key to competitive advantage. Learn the difference between upstream and downstream marketing and how implementing the principles of upstream marketing correctly and at the right time can impact any business's health, growth, and success.
show less
Information
| Author | Business Owners Radio |
| Organization | Business Owners Radio |
| Website | - |
| Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
