Have you ever caught yourself watching a video online only to realize minutes have flown by, completely entranced? That's the magic of captivating content. In this episode, we’ll be discussing the surge of longer-form social media videos, like the new three-minute Instagram reels and TikTok's expanding content strategy. We’re unpacking the art of the hook in marketing, the pitfalls of overused tactics, and the elegant dance of authentic engagement that keeps audiences coming back for more.

We venture into the world of video content, where longer pieces allow creators like us to breathe life into our work without the cutthroat editing that once snipped out our favorite shots. We're peeling back the curtain on the challenges creators face while adapting to this narrative shift, especially in industries like real estate that have traditionally relied on quick tours to captivate potential buyers

So, if you're thirsting for insights on how to navigate the digital space with flair and genuineness or just looking for a good laugh, you've got to give this episode a listen.


Connect with Jesse:
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Website: https://linktr.ee/jesserottinghaus

Connect with Shane:
Instagram: https://www.instagram.com/shaneburgman/
Website: https://linktr.ee/Shaneburgman

Connect with Impractical Brokers:
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Website: https://www.impracticalbrokerspodcast.com/