Matt Lee, known as the "most ethical hacker," joins the podcast to discuss the latest trends in cybersecurity. He shares insights on passwordless authentication using pass keys and FIDO protocols, which eliminate the risk of stolen passwords. Biometrics are also becoming more prevalent, combining factors like facial recognition, fingerprints, and behavioral patterns for stronger authentication. Matt previews some of the sessions he'll be leading at the upcoming Pax8 Beyond event, including a "wrong answers only" panel discussing controversial security topics in a lighthearted way. He emphasizes the importance of raising cybersecurity standards and continuous learning in the industry. In the second interview, Bobby Jacobs from Thread provides updates on their service experience platform since winning the PitchIT Accelerator program. They've rebranded their AI as "Magic AI" and released new features like the Planner for dispatchers, with a JIRA-like interface for scheduling tickets. Upcoming integrations include Time Zest for scheduling and Roost. Bobby discusses Thread's focus on providing a secure support experience through authenticated chat platforms like Teams and Slack. He also shares insights into the Pitch It Accelerator community and the coaching process for this year's participants.Key Takeaways: 

• Passwordless authentication and biometrics are the future of cybersecurity
• Continuous learning and raising security standards are crucial in the industry
• Thread's service experience platform is expanding with new features and integrations
• The PitchIT Accelerator fosters a supportive community for startups in the MSP space

Episode Sponsor: Thread (www.getthread.com) === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?One-Time Donation: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024