Uncle Marv kicks off the episode by introducing Kelvin Daniels, a seasoned IT professional with over 20 years of experience in the industry. Kelvin shares his journey as a long-term Datto partner, selling their products for over 15 years and being credited with pioneering innovative sales approaches in the Midwest. The conversation then shifts to Xtona, where Kelvin has been working for the past three years. He explains how he introduced Datto products to the company, replacing their previous Barracuda solutions. Kelvin highlights the challenges of convincing customers to switch to a more expensive but superior product. Kelvin goes on to describe Xtona's diverse client base, which includes ISPs, municipalities, law enforcement agencies, and manufacturing companies across the United States. He emphasizes their focus on compliance and regulation, particularly for clients with heavy compliance requirements. The discussion then turns to the recent announcements at DattoCon, particularly the launch of the 365 User portion. Kelvin expresses his excitement about this development and how it aligns with Xtona's current evaluations of similar products. Uncle Marv and Kelvin also touch on the importance of integrated solutions and how they contribute to efficiency and customer retention. Kelvin shares that Xtona ranks in the top 5% of the top 1% of companies nationwide in customer retention, attributing this success to their commitment to service delivery. The conversation wraps up with Kelvin explaining Xtona's philosophy of being a "managed services partner" rather than a provider, emphasizing their focus on creating partnerships with clients and helping them serve their own customers better. People mentioned for shoutouts: 

1. Nadir Merchant
2. Manny (Account Manager)
3. Vega (Account Manager)

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

=== Music: 

• Countdown: Promo, Author Username: INPLUSMUSIC
• Show Intro:  Upbeat & Fun Sports Rock Logo, By AlexanderRufire
• License Code: 7X9F52DNML - Date: January 1st, 2024