Dive into an exhilarating episode of our podcast as Michael Rothling, the visionary director of Toyriffic, and the esteemed Vice President of Dimian, unite for an unforgettable conversation. They're joined by none other than Adrienne Abrevaya, globally celebrated as the Princess of Israel in the toy industry. Adrienne is not just a familiar face in the world of toys; she's a powerhouse, spearheading the entry of one of the most anticipated toy companies into the Israeli market.


This dynamic discussion offers a 360° exploration into the vibrant world of toys, guided by our hosts and the illustrious Adrienne. Her insights and experiences promise to illuminate the intricacies of breaking into and thriving within the Israeli toy market—a territory ripe with opportunities.
Whether you're a toy enthusiast, a budding entrepreneur, or simply intrigued by the mechanics of international business expansion, this episode has something for you. Join us and let's uncover the strategies, challenges, and triumphs that come with introducing a blazing new player to the Israeli toy scene.


Tune in to be part of this compelling journey, guided by voices that are at the very heart of the industry's evolution. It's more than just a conversation; it's an opportunity to immerse yourself in the global toy narrative, right alongside the Princess of Israel in Toys herself. Don't miss out on this riveting episode!