Join Coach Dan Gordon in this episode of "For Badass Entrepreneurs ONLY!" as he interviews Greg Kalikas, a former UFC event promoter who made a significant pivot to digital marketing. Greg shares his journey from promoting MMA events to becoming a national sales director in a top marketing agency. Discover the lessons he learned, the challenges he faced, and the strategies he used to succeed in multiple industries.

Greg’s story is a testament to the power of saying yes and taking bold steps in uncertainty. Whether you're looking to pivot in your career or seeking inspiration, this episode is packed with valuable insights and practical advice for entrepreneurs.

Five Badass Q&As
Q1: How did you transition from event promotion to digital marketing?
A1: I met with one of my sponsors, a marketing agency. During the meeting, the owner jokingly asked if I wanted to apply for their national sales director position. I applied and got the job, marking my entry into digital marketing.

Q2: What motivated you to start promoting MMA events?
A2: I had a lifelong passion for martial arts and a background in sports marketing. When the opportunity arose to promote an MMA event in Cleveland, I decided to take a chance, which turned into a successful business venture.

Q3: What was the most challenging aspect of managing an event promotion and fighter management company?
A3: Balancing the responsibilities and ensuring I didn’t overextend myself. The industry was rapidly evolving, and I had to stay ahead while managing multiple aspects of the business.

Q4: How did you handle the oversaturation of the MMA market?
A4: I tried to adapt by expanding into fighter management, but eventually, the market became too crowded. I held on too long, which led to financial strain and ultimately selling parts of the business for less than its potential value.

Q5: What advice do you have for entrepreneurs facing the fear of pivoting in their careers?
A5: Don’t fear taking risks and say yes to new opportunities. Trust in your ability to learn and adapt. Every experience teaches valuable lessons, and there’s always another opportunity around the corner.

Five Badass Quotes

1. Everything happens for a reason; it’s about finding the lesson in every experience.
2. Being courageous and pretending to be courageous is pretty much the same. 
3. I won’t be as passionate about it if it's easy.
4. You must create your luck by being active and taking chances.
5. Never be afraid of doing something just for your selfish purposes.

Five Badass Takeaways

1. Saying yes to opportunities can open unexpected doors.
2. Passion and drive are crucial to overcoming industry challenges.
3. Balance your business aspirations with your personal life to maintain well-being.
4. Every failure and success provides valuable lessons for future endeavors.
5. Confidence and adaptability are essential traits for entrepreneurial success.

Contact Info Website: http://yourbusinessmarketer.com
Schedule a one-on-one: Available on the website.

Chapters
00:00 Introduction and Welcome
01:00 Greg’s Background and MMA Promotion
04:00 Launching NWA FS
07:00 Transition to Digital Marketing
10:00 Challenges and Industry Changes Noon Balancing Personal and Professional Life
14:00 Lessons Learned and Advice for Entrepreneurs
16:00 Greg’s Current Role and Company Overview

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