A little over a year ago, Goodyear acquired Cooper Tire for $2.5 billion, promising synergies among the two companies and streamlined services for dealers. So how are the doing that? What does it take to integrate two American powerhouse tiremakers?

In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we speak with Renee Radabaugh, a 35-year veteran with the Goodyear Tire & Rubber Co. who currently serves as its vice president of North America consumer channels and categories teams. Radabaugh oversees Goodyear’s consumer replacement tire business, and most recently led the integration of sales and marketing activities between the two companies in the Americas.

Radabaugh gives us an update about how the integration is going and what it takes for Goodyear to incorporate a company the size of Cooper Tire, its products and employees into its existing business in the Americas.

EPISODE OVERVIEW

-What advantages Radabaugh sees with the integration of Goodyear and Cooper Tire (1:19)
- The work it takes to integrate sales and marketing efforts for two major tiremakers (2:37)
- Why during the integration, one of Goodyear’s goals has been to not “disrupt the continuity” of the business (4:39)
- The systems that Goodyear and Cooper are integrating, including distribution through TireHub and manufacturing (7:07)
- The synergies already realized as a result of the Goodyear-Cooper integration (9:19)
- How Goodyear is working to optimize its brands as it takes on more with Cooper Tire and long-run synergies the company is working toward (10:57)
- How Goodyear plans to maintain both the Cooper and Goodyear businesses and what Radabagh thinks dealers should know about integration efforts (13:37)
- An update on the latest between the integration with Goodyear and Cooper (15:41)

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Google Podcasts: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm

Catch the video version on YouTube https://www.youtube.com/watch?v=6rYE1NOtnlw&list=PLVkqUUE022sdAVQ6DuHU8cxd3FS2ni9vA

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