In our latest episode of the Dear Paarijaat Podcast, we had the privilege of hosting Devan Bhalla, a marketing expert and LinkedIn top voice. Here are the key topics and lessons discussed:

Competitive Benchmarking:
- Understand objectives for marketing activities.
- Analyze direct, indirect, and unrelated competitors.
  
Marketing Strategy Insights:
- Adapt competitors' strategies effectively.
- Customize strategies for different markets.

Automation and Data Integration:
- Leverage marketing technology for efficiency.
- Implement automation tools for streamlined processes.

Key Lessons:
- Strategic competitor analysis is crucial.
- Adaptability and tech integration drive success.
- Personalization and continuous learning are key.
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Devan is an integrated marketer who is passionate about growth, strategy and paying attention to detail. With a diverse experience across media, e-commerce and ed-tech, he has a core interest and expertise in brand management, social media marketing, P&L management and product development.

He believes that a true marketer is one who is able to market himself and thus believes in experimentation which has led him to have a keen interest in consumer psychology, SEO, community management and neuroscience across the B2B and the B2C space.

He has worked in numerous product launches and scaled them to success be it a popular school space event in partnership with Fortune India and Amity University, to building business in African and Asian economies to instrumenting the design space and the digital assets of billion dollar firms.

His project portfolio includes Research & Strategy, Brand Marketing for Enterprise and Consumer verticals, leading Digital and Print campaigns from SEM, SEO, Product Pricing and Product Marketing perspective to the design and packaging of products.

His Core Specialties include:

• Building new products across the tech, retail, media, and e-commerce space
• Competitive benchmarking analysis for establishing go-to-market strategies across hyper-local,
regional, vernacular, developing, and mature markets
• Consumer Insights and Research for persona mapping
• P&L ownership (Business Planning & Budget Management)
• Strategizing and executing innovative brand marketing across digital and print
• Building new products with due-diligence
• Strategic Collaborations with a focus on Community Management
• 360˚ Market Planning with ATL, BTL, PR and Advertising campaigns including brand campaigns
• Analytical solutions with a deep-dive to bring in a holistic solution to business problems
• Design oriented mindset to implement product packaging, UX and app development

A bit about his new found love of Public Speaking. He has been a TEDx speaker at NIT Rourkela and has been a key note speaker at CII and institutions like BITS Pilani, SRCC, Hansraj College, Goa Institute of Management, VIT, SIBM, PUMBA, NIPER, etc.

His other interests include Air Pistol Shooting, Painting and pursuing a healthy lifestyle.

You may reach out to him for a consultation related to branding, marketing and analytics. 

Reach out to Devan Bhalla at: bhalladevan@gmail.com 
On Instagram : Click here
On LinkedIn: Click here
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If you believe you could be an excellent guest for the show, you can reach out to us with your short bio. 

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