In this week’s episode, I’m talking about the importance of really listening to your clients and making sure that you’re delivering what they really want, and not what you think they want.

I ask the question, “Are you really listening?”

And introduce you to the wonderful Nancy Kline and her book “Time to Think” that literally blew my mind and changed my life as I realised just how rubbish we all are at properly listening to each other.

"The quality of your attention determines the quality of other people's thinking." Nancy Kline.

I share with you more about what it means to get intentional about listening to people and talk you through 5 key benefits that good listening can bring to your business which are:

1) Building trust with your clients and creating a real connection with people.
2) Adding value by delivering what they really need and beyond.
3) Ensuring customer retention and fixing your leaky bucket.
4) Making sure your business stays ahead of the trends and is always looking to improve.

And

5) Strengthening your brand and reputation and helping you Future-Proof your business.

Lucy Rennie Resources:

• Nancy Kline - Time to Think - https://amzn.eu/d/56bPnOc
• https://www.iamlucyrennie.com - free downloadable resources, other episodes and free downloadable resources
• Join my mailing list - https://www.iamlucyrennie.com/podcast
• Buy my book here - https://go.lrcomms.co.uk/book

I would love to invite you to come and join me and lots of other small business owners like you in my FREE Facebook group - https://www.facebook.com/groups/CommunicatewithPurpose