Graz, Viarnne, Dean and Teresa speak with Bert van Son, CEO of MUD Jeans about this exciting, disruptive innovation 'circular jeans' company based in The Netherlands. As a 23 year old Bert van Son moved to China to work in the textile industry; his following 30 years experience in the fashion industry showed him first hand the devastating impact fast fashion has on the environment and its factory workers and Bert knew that there had to be a better alternative way. In 2013 Bert introduced ‘Lease A Jeans’, an innovative approach to offer guilt-free consumption. MUD Jeans allows customers to shop guilt-free while protecting the environment and looking great, all at the same time! The company has won several awards, such as the Sustainability Leadership Award and the Peta Vegan Award. MUD Jeans is the only jeans brand that works completely according to the principles of the circular economy AND the exciting news is that MUD is coming to Australia some day... watch this space!
http://www.mudjeans.eu/