In this episode (part 2 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)