We're so excited to have Mike Michalowicz back with us on Black Belt Selling. Mike is the only speaker from GROW 2019 that we have invited back to the stage in 2020. Mike has been an entrepreneur his entire adult life. He had some great successes early on, but it also set him up for his greatest failure.

Mike up on a mission, a life's purpose, to eradicate entrepreneurial poverty. The day you start your business, the world thinks you're wildly successful. You're a millionaire. You sit at the beach drinking margaritas. The reality is we're not making money. We're working ridiculous hours. We're under constant stress. In this gap is what he calls entrepreneur poverty and living it. His life's mission is to now fix that, to resolve that.

At this Grow Retreat, Mike will be talking about Pumpkin Plan, his recent book. It is a methodology to grow your business healthily and organically. That's the part many people miss. We want to grow our business, but we think that it requires investment that we have to run those Facebook ads, that there's certain processes we have to do, that sales is an extraordinary effort and what he found, ironically or interestingly, is that there's a faction of pumpkin farmers, these colossal pumpkin farmers that grow these massive gourds and they follow a simple modification to the established process.

We're in business for two reasons. One is for financial freedom. Another one is that you do a vocation that brings you joy and happiness. The majority of our waking hours are spent working. So if it brings us joy and financial freedom, we've won. Sadly, most businesses don't achieve financial freedom and people are stressed out beyond belief. So we're going to address those two elements. We're going to maximize your profit and revenue, and as importantly, if not even a little bit more importantly, we're gonna maximize your joy factor, the people you love to work with. So you love going to work.