Dana's Beth Mooney: Stay Curious to Make Bold Career Moves
Oct 18, 2023 ·
20m 40s
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Description
A healthy dose of curiosity about the world around her and new technologies has fueled https://www.aftermarketnews.com/danas-beth-mooney-featured-panelist-at-b2b-chicago-conference/'s career in the automotive aftermarket. Throughout her career, Beth has put in the work...
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A healthy dose of curiosity about the world around her and new technologies has fueled Beth Mooney's career in the automotive aftermarket. Throughout her career, Beth has put in the work at some of the biggest automotive aftermarket companies, including Bendix, Sherwin Williams, Tenneco and Eaton. During her time at each, she focused on growing her skills, which she says helped elevate the marketing strategies at the companies she has served.
Beth came to Dana Inc. in 2018 to head up the company's marketing, and during COVID, she and her team took on the management of the company's e-commerce platform as an extension of their marketing efforts. Today, Beth is the senior manager of marketing and e-commerce for Dana and continues to use the art and science of marketing to stay curious about Dana's customers and how they interact with the company. In this episode of Women at the Wheel, Beth shares:
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Beth came to Dana Inc. in 2018 to head up the company's marketing, and during COVID, she and her team took on the management of the company's e-commerce platform as an extension of their marketing efforts. Today, Beth is the senior manager of marketing and e-commerce for Dana and continues to use the art and science of marketing to stay curious about Dana's customers and how they interact with the company. In this episode of Women at the Wheel, Beth shares:
- What attracted her to learning German, majoring in marketing and playing the bassoon (1:05)
- Her start in the collision space as an intern in college (3:08)
- Her experience working in Germany and how that has shaped how she thinks about marketing to different customer segments (5:14)
- How she has embraced the switch to digital marketing over her career (9:29)
- How she took on e-commerce responsibilities and what she enjoys about managing this part of Dana's business (14:28)
- Why she believes being bold and brining others along with you is the key to success (16:35)
Information
| Author | Babcox Media |
| Organization | Babcox Media |
| Website | www.aftermarketnews.com |
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