It takes seven to 16 touchpoints to move a prospect to the next stage of the buyer’s journey. Not to buy. Just to graduate to the next stage. So, what’s the best combination of inbound and outbound touchpoints? Sheila Kloefkorn, co-host of the B2B Growth Show, explores how to launch and scale an effective outbound lead generation program. On this episode of #DemandGen, Sheila discusses: i. The history of ABM and its value for agencies today ii. How to coordinate sales and marketing to target your ideal account iii. Personalizing your outbound messages iv. The benefits of ABM This series is co-hosted by Sheila Kloefkorn, CEO of KEO Marketing. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.