Doug Rauch, the former president of Trader Joe's, now the CEO of the non-profit, Conscious Capitalism Rauch (he's also started a project called the Daily Table to bring fresh food to the inner cities). I interviewed Doug in Chicago, Illinois at the National Conference of Conscious Capitalism. He shares his story of how he started with Trader Joe's, and how he helped grow the grocery store chain. He gives advice on how to avoid "crapitalism," how to excel as an entrepreneur, and why listeners may want to consider becoming intrapreneurs within a company. And of course, he talks about Conscious Capitalism and how practicing its tenets are key to a company's success, and ideally making capitalism a force for good.