Mills Menser is a third generation jeweler, owner of Brdiamonds.com and is the founder of Diamond Banc. He founded Diamond Banc to loan against & purchase diamonds and high-end jewelry from the public.

Mills saw a tremendous void in the marketplace for a luxury brand that offered an innovative financial solution to those who wish to access the liquidity their jewelry possess. Mills believes that jewelers should help their clients not only when they wish to make a purchase, or have an item repaired, but also when the wish to sell an item or borrow against it.

The name Diamond Banc derives from our mission to offer clients the same professionalism and confidentiality of a traditional bank that allows clients to turn to their jewelry for their liquidity needs whether they are selling an item or using it as collateral to obtain a loan. In order to give clients unparalleled service and a luxury experience Mills elected to start the Diamond Banc, whose sole focus is assisting customers with obtaining the maximum value for their jewelry whether it is a loan on the value or an outright sale.

Jewelry Equity Lending provides unique types of personal and business loans & lines of credit. The key advantage to these loans is that the loan amount is solely determined by the pledged items liquid value. As a by-product, the cumbersome & invasive process of sharing your income, and credit score is not a requirement unlike with traditional loan types.

Jewelry Equity Lending is a way to quickly and simply access liquidity using your jewelry. In the event you elect not repay your loan, there is no impact on your credit, unlike traditional loans. Typical LTV (loan-to-value) ratio is 65% – 75% of the estimated liquid wholesale value of your asset.

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