How to communicate ABM success to your executives with Rob Willingham

May 11, 2023 · 7m 12s
How to communicate ABM success to your executives with Rob Willingham
Description

In today’s economy, it is imperative that marketers are able to communicate their success to their executive team. Using a real example as our guide, Rob Willingham walks us through...

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In today’s economy, it is imperative that marketers are able to communicate their success to their executive team.

Using a real example as our guide, Rob Willingham walks us through the three most important questions in his framework for executive communications:

What’s working?
What’s not working?
How to translate that into success metrics for your executive team?

Listen to the full episode to hear this framework in action & how Rob was able to prove his ABM efforts drove 11% more opportunity creation.
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Author Jim Gilkey
Organization Jim Gilkey
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