Listen to Jon Spoelstra's tips on how to grow your business, even if "you got nothin' " to work with. Jon grew revenues for one of the worst NBA teams in the league, the New Jersey Nets. They were a hapless, hopeless team with poor attendance. The Nets were a losing team and had little to offer fans...until Jon Spoelstra took the marketing reins.

Listen as Jon explains some of the tactics they implemented to set an all-time attendance record with 29 sellouts! Some valuable tips you will learn are:

1) How to figure out what brings in customers, even if your business is perceived negatively

2) The secret to finding a customer-attracting gold nugget, even if YOU don’t have one

3) The little-known trick to creating a deal a customer would want

4) How to know what business you’re in so your marketing attracts customers

5) #1 tip to discovering your marketing advantage

Be sure to listen to this several times so you don't miss any valuable nuggets!