Luca Danovaro on preparing Inter Milan for the future while honouring the past.

Jan 4, 2022 · 27m 54s
Luca Danovaro on preparing Inter Milan for the future while honouring the past.
Description

Changing a club crest can be a risky move in football. Inevitably making alternations to a core piece of a football clubs identity can cause strong reactions from the fanbase...

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Changing a club crest can be a risky move in football. Inevitably making alternations to a core piece of a football clubs identity can cause strong reactions from the fanbase and there are countless examples of when clubs have got it wrong. Inter Milan however are a club that in recent history got it very right.

In March of 2021 Inter Milan revealed their new club logo and IM Inter brand as part of their efforts to engage with young audiences on a global scale and extend the brand beyond football and into fashion and entertainment.

On this episode of the Football CO Business Podcast Alex Manby speaks to Luca Danovaro, Chief Marketing Officer at Inter Milan, about how the club went about their re-brand, navigating that relationship with the fans and what the future holds for one of the most iconic clubs in European football.

The FootballCo Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.

Make sure you are following this show so you never miss an episode and find more from FootballCo via @FootballCo on Twitter and https://www.linkedin.com/company/footballco/ on LinkedIn.

The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com
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Author Sport Social Podcast Network
Organization Communicorp UK
Website -
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