Warning: This week's episode may result in an awesome social media presence for your business (and you might find yourself craving birthday cake).

Megan Wylie knows the world of social media all too well--the good, the bad, and the grammatically incorrect. She offers a fresh take on how to build a campaign that works: authenticity, authenticity, authenticity! Join the conversation (and the laughs) to learn why language matters, why your content needs to be good-but-not-perfect, which niches benefit from engaging with social media, and how to be honest and real online.