Online Dating | Swipe Right on Engagement
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Description
This week on the Subscription Prescription Podcast, Matt has a little bit of fun as he digs into the vital subscription tips that you can learn from dating apps. You...
show more- Looking at why people use dating apps in the first place 2:00
- Why do people keep coming back to something they “hate”? 5:00
- Becoming more engaging 6:00
- Dating app upsells 8:05
- Cancellations and just taking a break 11:00
- Why people value dating so much 14:45
“A couple of really important places to keep focusing lower cancellations to combat churn right of front is making sure that it’s really easy for your customers to pause, edit, or cancel their subscriptions. You want somebody to be able to log in to your site, go to their account page, see their subscription, and be able to make changes easily. Otherwise you’re at the risk of losing them because they can’t get what they want.” 12:23
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