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Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your...
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Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
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Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
1 OCT 2024 · Want to take your subscription business to the next level? In this episode, I sit down with Eric Carlson, a true veteran in the subscription space who’s worked with brands like Hunt a Killer and Battlbox. We dive deep into actionable strategies for growth through ads and email marketing, covering everything from creative ad campaigns to email flows that actually retain customers. If you’re looking for insights to drive real, lasting growth, you won’t want to miss this one.
Special Offer: Check out our sponsor, Zaymo!
Zaymo helps brands boost their cross-sell revenue with one-click upsells and subscriber engagement, leading to an 83% increase in upsells. Try their 30-day free trial to see the results for yourself click: https://zaymo.com
👉 Try Zaymo
More Resources: Check out Eric Carlson’s agency at: sweatpantsagency.com
Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com
24 SEP 2024 · In this video, I get into 11 real-world examples of subscription offers that are driving serious results. From price discounts and starter kits to creative bundles and free gifts, these strategies have been proven to increase conversions and grow subscriber bases. Whether you’re new to the subscription game or looking to refine your offers, these examples will give you the inspiration and tactical know-how you need to take your business to the next level.
I’ll show you how brands are using:
- Price discounts to create urgency
- Starter kits that hook new customers
- Bundles that maximize value with quantity
- Product variety bundles to increase average order value
- Free gifts that keep customers coming back And more!
Plus, I’m offering some game changing offers with Upzelo. If you’re looking to retain more subscribers and reduce churn, check them out here: https://upzelo.com/book-a-demo.
Use code DRSUB for 25% off your first 3 months and free setup.
Subscribe to our newsletter for weekly subscription insights: https://thesubscriptiondoc.com
As a special bonus, access our ebook on how to craft a great offer: https://drive.google.com/file/d/1A3VrZzVCbCJsm3j_7LOwtz41HQfRolt7/view?usp=sharing
17 SEP 2024 · In this episode, Matt Holman sits down with Chase Clymer, co-founder of Electric Eye and CRO expert, to dive deep into conversion rate optimization (CRO) and the design tactics that can take your eCommerce store to the next level. Chase shares key insights on what you should be testing, the power of data in decision-making, and how to create a seamless user experience that converts.
Learn about tools like:
StoreTester: Perfect for testing your store's performance under real-world conditions. Check it out here:https://storetester.com/
Heatmap.com: Uncover how users interact with your website and optimize your design:https://heatmap.com/
Electric Eye: Grow your eCommerce brand with CRO strategies that deliver:https://electriceye.io/
💡 Special offer for our listeners: We’ve partnered with Upzelo, a leader in subscription retention, to bring you a special deal! Use code DRSUB for 25% off your first 3 months, plus free setup. Book a demo here: https://upzelo.com/book-a-demo.
From analyzing store data to improving your site's UX, this conversation is packed with actionable tips you can implement today. Whether you’re just starting or looking to optimize your established store, this episode is for you!
Don’t forget to subscribe to our newsletter for weekly subscription tips: Subscription Doc.
10 SEP 2024 · Diving into practical retention strategies that can help you unlock long-term wins for your subscription business. Whether you’re just getting started or looking to take things to the next level, I’ll show you where to look in your subscription data to find easy opportunities for improvement. From quick fixes to long-term solutions, this episode is packed with actionable insights.
Plus, for those ready to take their retention game even further, I’ve partnered with Upzelo to offer you 25% off your first 3 months and free setup. Just use the code DRSUB when you book a demo here: https://upzelo.com/book-a-demo
Don’t miss out on these retention hacks to reduce churn and boost your subscriber base.
Subscribe to our newsletter for weekly subscription tips:
3 SEP 2024 · In this episode, I sit down with Blake Imperl, a growth strategist known for his expertise in customer experience and conversion rate optimization. We dive deep into the power of quizzes for driving conversions and how you can leverage them to enhance your customer journey.
Blake shares practical insights on how to use CRO within emails, the benefits of prepaid subscriptions, and best practices for email content to reduce churn.
Looking to get started with quizzes? See 61 ready-to-use quiz templates here: https://www.digioh.com/product-recommendation-quiz-examples
Exclusive Offer from Upzelo Enhance your customer retention strategy with Upzelo, the platform designed to boost loyalty and reduce churn.
Book a demo with Upzelo at https://upzelo.com/book-a-demo and use the code DRSUB for 25% off your first 3 months plus free setup.
Connect with Blake Imperl on LinkedIn: https://www.linkedin.com/in/blakeimperl/
Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com
27 AUG 2024 · In this episode of Subscription Prescription, we explore the crucial role of communication in scaling your subscription business. Learn how to effectively leverage email and SMS to prevent churn, increase average order value, and create loyal, long-term subscribers. Discover the do's and dont's of crafting a unified communication strategy that keeps your customers engaged and satisfied.
🔍 Key Topics Covered:
- The power of email in subscription retention
- Crafting an onboarding strategy that sets the right tone
- Avoiding common pitfalls with SMS notifications
- Optimizing order confirmation and tracking emails for maximum impact
- Why segmenting your subscribers is crucial for personalized communication
📈 Ready to boost your subscription business? Check out our sponsor Zaymo, and see how they helped Gains in Bulk reduce churn by 22% and increase AOV by 37%! Visit https://zaymo.com for a 30-day free trial and start improving your email strategy today.
📅 Don’t forget to subscribe for weekly insights on scaling your subscription model, and hit the notification bell so you never miss an episode! https://newsletter.thesubscriptiondoc.com
#SubscriptionBusiness #EmailMarketing #CustomerRetention #eCommerce #MatthewHolman #SubscriptionPrescription
20 AUG 2024 · Welcome to another episode of Subscription Prescription!
In this episode, your host, Matthew Holman, dives deep into the world of subscription businesses with the queen of subscription boxes, Sarah Williams. Whether you're just starting out or looking to scale your subscription program, this episode is packed with actionable insights.🎯
Key Topics Covered:
- The power of email marketing in reducing churn and boosting average order value.
- How to create an engaging subscriber experience that drives retention.
- Building an audience and validating your subscription box idea.
- Strategies for balancing customer acquisition with retention for long-term success.
- Real-life examples of niche subscription boxes that thrive through community engagement.
Sarah also shares her personal journey from running a successful brick-and-mortar store to launching her own subscription box and helping thousands of entrepreneurs do the same.If you're serious about growing your subscription business, this is a must-watch! Plus, stay tuned until the end for a special case study on how leveraging email can drastically improve your subscription metrics.
🔗 Links Mentioned:
- Check out the Gains in Bulk case study with Zaymo: https://zaymo.com/blog/gains-in-bulk-uses-zaymo-to-lift-upsells-and-decrease-cancellations
- Learn more about Sarah Williams and Launch Your Box: launchyourboxwithsarah.com and her podcast: https://www.launchyourboxwithsarah.com/blog/welcome-to-the-launch-your-box-podcast
Don’t forget to subscribe for more weekly doses of Subscription Prescription, where we help you scale your subscription business to new heights! If you have any questions, you can reach us here: https://thesubscriptiondoc.com
13 AUG 2024 · Welcome to another episode of Subscription Prescription, where we unlock the secrets to scaling your subscription business! In this episode, host Matthew Holman dives deep into essential metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Contribution Margin. These are the building blocks for understanding how to acquire subscribers profitably.
You'll learn:
- The importance of knowing your CAC and how it impacts your ad spend.
- How to balance upfront costs with long-term subscriber value.
- Strategies to boost your subscribers' Lifetime Value, including prepaid subscription options and effective onboarding tactics.
Whether you're a seasoned e-commerce professional or just getting started, these insights will help you make informed decisions to grow your business sustainably. Don't miss out on these game-changing strategies!
🔔 Subscribe for more actionable tips on subscription growth every Tuesday!
💬 Got questions? Drop them in the comments below or reach out to Matthew directly on LinkedIn or Twitter at Matthew Holman, the Subscription Doc.
Connect with us at https://thesubscriptiondoc.com and subscribe to our newsletter.
6 AUG 2024 · In this week's dose, Matt sits down with Kelley Thornton, the founder of men's skincare brand Tiege Hanley.
Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine.
Listen to how Kelley has built a brand focused on routine, retention, and leaning hard into what has worked for them in the past.
Learn more about how Bottomless can transform your subscription program: https://bottomless.com/
Subscribe to our newsletter for deeper insights into each week's topic: https://newsletter.thesubscriptiondoc.com
30 JUL 2024 · Content is a vital part of any subscription program. Content is what brings in customers, nurtures them, and keeps them coming back form more.
From a high level, there are many different ways to create content. But in this week's dose, Matt shares his insights into creating content, including strategies to make it easier on you and your business.
To learn more about Penmo, and get your first month 20% off, use code MATT20 at checkout: https://penmo.co
Subscribe to our weekly newsletter: https://newsletter.thesubscriptiondoc.com
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your...
show more
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
show less
Information
| Author | Matthew Holman |
| Organization | Matthew Holman |
| Categories | Technology , Marketing , Entrepreneurship |
| Website | - |
| matt@thesubscriptiondoc.com |
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