The role of earned media in a Pop-Marketer's toolbox is one of my favorite rabbit holes to explore and there isn't anyone better to hash it out with than Alyson Campbell, the CEO & Founder of LA-based Heart & Soul PR.
The term public relations has expanded so much in the last decade that it can be tough for a marketer to understand where it fits for their brand. Alyson gives us her best advice when getting the most of your PR teams and where and when they fit into the picture.
We talk timing, integrations, proactive vs reactive, and how influencers are evolving how earned media works in a TikTok sped media landscape.

Connect w/ Alyson:
http://www.heartandsoulpr.com/
linkedin.com/in/alysonscampbell
https://www.instagram.com/heartandsoulpr/

Connect w/ Pop-Marketer:
https://www.pop-marketer.com/
https://twitter.com/joenormal
https://www.instagram.com/popmarketer/