In this episode of Understanding the Car Customer, we're talking about trends in the car sales industry and how dealers can capitalize on them. We're also looking at the customer side of the equation and how to understand them in order to deliver a great customer experience. The car sales market is constantly changing, so it's important for dealers to stay up to date on the latest trends and adapt to shifts in consumer behaviour. Some of the trends we're seeing are an increased interest in eco-friendly vehicles, especially hybrids and fully electric cars. Dealers should make sure they have models that appeal to environmentally-conscious customers. There is also a growing preference for online car shopping versus visiting physical dealerships. Dealers need to invest in a user-friendly website and online tools that allow customers to do much of the shopping and researching from home. On the customer side, there are a few key things dealers should understand. Today's customers are very informed and do extensive research before even stepping foot in a dealership. They also value a streamlined, low-pressure sales experience. Dealers should focus on educating customers, addressing their questions thoroughly, and avoiding aggressive sales tactics. Customers also appreciate extra perks like free maintenance, loaner vehicles, refreshments, and a comfortable waiting area. Delivering a great customer experience is key to success in today's car sales market. Dealers need to stay up to date with trends, understand their well-informed customers, and adapt to provide the kind of experience that will turn first-time customers into loyal, long-term clients. Thanks for watching this episode of Understanding the Car Customer. We hope this overview of trends in the car sales industry and tips for understanding your customers has been helpful. Please subscribe for more content on how to succeed in today's automotive market.