Mark Palavestra and John Sinclair talk to David Kain from Kain Automotive. David provides a masterclass of knowledge about automotive and how to make money and sell cars. David provides a historical perspective on the lead up to Covid19 and the state of play for the new and used vehicle market in the USA and delves into the challenges of dealer profitability. He explores the challenges and opportunities under Covid19 and the outcomes for automotive dealers between lockdown and non lockdown states. He talks about buyer behaviour and the changing digital trends and how dealers need to adapt to these changes. He gets into detail about the need to keep it simple and the importance of response time. He shares his experience on how to run retail campaigns and what works and does not work from their research. Branding is a key topic and David explains how dealers should approach branding and the difference between manufacturer branding, regional branding and dealer branding. If you liked what you heard subscribe to the show to receive notifications of future shows.