American City Business Journal's #SocialMadness is getting ramped up. The local and national challenge spotlights the best social media programs of companies in 43 cities with a culmination in a national bracket challenge that will crown Social Madness champions in 3 categories based on the size of their collective social following at the start of the competition.

Heather Bailey, Product Manager, Social Madness & Exclusive Products American City Business Journals joins us by phone to give us the latest…and, speaking of Social Madness…The Charlotte Business Journal, reached out to some of us local social media practitioners & "Guru's" for contribution to the Social Madness blog. Somehow The Marketing Squad got thrown in there…along with Laura Bell Greeno of WebScout Online Marketing. Laura is in the hot seat live in our studios to trade notes and insights.

This and the usual fare…today from the studios of The Carolina School of Broadcasting overlooking I-85 in Charlotte North Carolina…

Off the cuff, Always on target…this is the Marketing Squadcast