Subscriptions Versus Memberships | Helping Your Business Better Perform
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Description
On this week's episode of Subscription Prescription, subscriptions and memberships duke it out to see which is the better option in the e-comm game. A question Matt sees often on...
show moreSubscriptions vs memberships 1:30
Figuring out what to focus on, make a great offer 5:25
Look into memberships 10:15
How do these play together? 13:50
“When I talk about subscriptions, I’m talking about Ecommerce physical good subscriptions. That means something that is getting shipped to you on a weekly, monthly, every fifth Thursday type of business…The idea is there’s a physical good involved that’s getting delivered to you…Memberships are a little bit different. Memberships is more about access. It means that you’re paying for access to something.” 1:28
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