What financial decisions are you making right now that could impact your business's future? If you want to do more by doing less financially, this is the episode for you!

Show Summary: In this episode, Charles Alexander interviews Kathy Svetina, a financial expert. Kathy explains the role of fractional CFOs, the difference between revenue, profit, and cash, and why it's essential for small businesses to have a balance sheet. She emphasizes the importance of accurate bookkeeping and shares how businesses can plan and strategize for the future.


Takeaways:

• Revenue, profit, and cash are distinct financial elements, and understanding their differences is crucial for making informed decisions.
• Accurate bookkeeping and accounting are the foundation of a successful financial future for your business.
• Having a balance sheet allows you to understand your business's financial health, including assets, liabilities, and equity.
• Internal controls and checks and balances are vital to safeguard your assets and protect your business from potential issues.

In this episode, Kathy also shares her experience in marketing and how focusing on a niche and utilizing LinkedIn Sales Navigator has been a game-changer for her. She encourages business owners to be proactive in their financial planning, consider future implications, and not cut back on marketing without careful analysis. Kathy also offers valuable insights on how small businesses can forecast and project effectively to plan for growth and success.

Stay tuned for more episodes where we'll explore further financial topics and tips to help you achieve more by doing less!

About our guest Kathy Svetina

Newcastlefinance.us

After nearly 14 years of senior finance roles in large, Fortune 500 companies, Kathy started Newcastle Finance so that she can take that burden off your shoulders.
​Finances are complex and you deserve to be given the straightforward, jargon-free financial guidance you need to succeed. Her goal: get more women to be CEOs and leaders by helping them build their own companies.


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Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their businesses and helped over 250 people start businesses.

Then he decided to practice what he preached. After years of seeing the need for video marketing, he started creating Explainer Videos for Busy Professionals in 2015. That part-time business is now full-time with proven systems and a team. Using those real-world experiences, I have created a boatload (well not a real boat, but you get the picture) of resources for you below, so you can start doing more by doing less!

Website - https://www.yourcharlesalexander.com/

Book - Start Now Quit Later - https://a.co/d/3xPW1Hs

Course - Start Now Quit Later Blueprint,
https://www.yourcharlesalexander.com/start-now-quit-later-form

Explainer Videos for Your Business - https://www.yourcharlesalexander.com/videopackages

LinkedIn - https://www.linkedin.com/in/yourcharlesalexander/

Instagram - https://www.instagram.com/yourcharlesalexander/

YouTube - https://www.youtube.com/yourcharlesalexander