Tao of Sports Ep. 162 – Matt McCormack (Director of Brand Marketing, Minnesota Swarm)
Jun 20, 2013 ·
33m 14s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Every team gives lip service to brand, but really what does that entail? Minnesota Swarm Director of Brand Marketing Matt McCormack discusses ways to reinforce feeling and affinity for a...
show moreEvery team gives lip service to brand, but really what does that entail? Minnesota Swarm Director of Brand Marketing Matt McCormack discusses ways to reinforce feeling and affinity for a team, as well as how to ensure that the environment around each home game feels branded right. McCormack gets into his own history of working in sports, the ability of mobility, why conferences matter, and why taking that leap of faith on an internship at Fresno State was worth it. McCormack also discusses the worst flying day in US History on 9/11, as he just landed in the Dallas airport as the terrorist attacks began. Twitter: @McCormack20
Information
| Author | Tao of Sports Podcast |
| Organization | Tao of Sports Podcast |
| Website | - |
| Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
