The Ad Buying Math Most Subscription Brands Get Wrong
May 19, 2026 ·
44m 28s
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Description
Most subscription brands are setting a ROAS target and calling it a strategy. Trevor Crump, co-founder of Bestie Media, breaks down why that's leaving serious growth on the table -...
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Most subscription brands are setting a ROAS target and calling it a strategy. Trevor Crump, co-founder of Bestie Media, breaks down why that's leaving serious growth on the table - and what to do instead. What we cover:
LinkedIn: https://www.linkedin.com/in/trevorcrump/
Website: [https://www.bestiemedia.co/
Podcast: The Unstoppable Marketer
Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
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- Why ROAS constraints strangle your Meta spend before you ever hit your ceiling
- How to calculate what a subscriber is actually worth - and use that to make buying decisions
- Lead vs. lag metrics: what ad buyers track vs. what actually moves the business
- The cash flow math founders miss when modeling customer acquisition
- Why discount-based offers produce lower-value customers (and what to do instead)
- How creative has become one of the most important targeting tools on Meta
LinkedIn: https://www.linkedin.com/in/trevorcrump/
Website: [https://www.bestiemedia.co/
Podcast: The Unstoppable Marketer
Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com
Information
| Author | Matthew Holman |
| Organization | Matthew Holman |
| Website | - |
| Tags |
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