The Art of Subscriber Onboarding and Retention | Author Robbie Kellman Baxter's Proven Tactics
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Description
On this episode of Subscription Prescription, Matt meets with an absolute legend in the subscription space: Robbie Kellman Baxter. She's an accomplished author and is widely praised for her successful...
show moreRobbie’s background 0:35
Differences and similarities between physical and digital subscriptions 4:10
Membership offers vs subscribe and save offers 7:00
Figuring out what works with qualitative and quantitative tests 10:00
Hearing from the founder themself 14:15
Balancing between acquisition and retention 16:45
Why you have plateaued 26:30
Finding the best types of subscribers and the forever transaction 29:20
Finding your best customer 35:15
“Qualitative is to refine your understanding or clarify what the hypothesis is, and then quantitative is to see, does this hold with a lot of people? Is it just this one random person I talked to, or is this actually how most people think?” 13:21
robbiekellmanbaxter.com www.linkedin.com/in/robbiekellmanbaxter
@robbiekellmanbaxter
Host of Subscription Stories Podcast
Her podcast: https://podcasts.apple.com/us/podcast/subscription-stories-true-tales-from-the-trenches/id1524355619
Her linkedIN: https://www.linkedin.com/in/robbiekellmanbaxter/
Her books:
https://www.amazon.com/Forever-Transaction-Subscription-Compelling-Customers/dp/1260458709/ref=sr_1_1?crid=WUXZC0TWV8NA&keywords=robbie+kellman+baxter&qid=1692292452&sprefix=robbie+kellman%2Caps%2C229&sr=8-1
https://www.amazon.com/Membership-Economy-Forever-Transaction-Recurring/dp/0071839321/ref=sr_1_2?crid=WUXZC0TWV8NA&keywords=robbie+kellman+baxter&qid=1692292875&sprefix=robbie+kellman%2Caps%2C229&sr=8-2
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