What happens when we reach the pinnacle of success but still feel a void in our lives?

This week, we had the pleasure of discussing this question with Lon Stroschein, lead pilot, founder, and creator of the Normal 40 and the Normal 40 mission. He opened up about his personal journey to find fulfillment beyond the traditional markers of success, and how this moment of clarity became the catalyst for his Normal 40 movement.

During our conversation, we delved into the power of vulnerability when embarking on new projects or creating content. Lon shared his insights on overcoming the uncertainty and fear that comes with hitting 'publish' and the importance of inspiring others to discover their potential. We also discussed the myths surrounding midlife pauses and how LinkedIn can be a platform for seeking something more profound.

Join us as we explore Lon's journey in finding the courage to take that leap from corporate executive to startup founder and the support he found from others on a similar path.

We also examine how embracing vulnerability can lead to a more fulfilling life and our role in helping others achieve their fullest potential. Don't miss this insightful conversation with Lon Stroschein on the Normal 40 mission and the transformative power of vulnerability.


Normal 40 is a process that gets you out of your head and into your gut. It helps you get back to where you used to be going…and back to how you used to feel. You can choose to explore it and let it out, or you can choose to suppress it and hold it in.

Along with co-pilot Adam Eaton, Lon shares many of his early learning experiences, which became the foundation for the Normal 40 process. He describes "that feeling" and discusses how he recognized it, embraced it, and ultimately decided to harness it into something unique. And the great thing is, you can do it too.

We are all dudes on a journey, and although we might be in different places, we owe it to each other, and ourselves, to keep showing up.