Join Coach Dan Gordon as he engages in an insightful conversation with Peter Swain, a master marketer turned AI expert. Peter shares his journey from launching the British version of Yelp to leading the ROI Mastermind. Discover the importance of embracing failure, leveraging AI for business growth, and why most entrepreneurs struggle to achieve greatness. Peter explains how past traumas affect decision-making and the key differences between successful and unsuccessful people. 

Tune in for actionable advice, inspiring lessons, and practical tips from Peter's 25-year digital marketing and AI career. Take advantage of this episode, packed with valuable insights for entrepreneurs! 

Five Badass Q&As
Q1: What inspired you to write You Can Be Proud or Rich: 52 Life Lessons to Live By?

A1: It came from talking to people about their dreams and the gap between reality and dreams. I wanted to help bridge that gap with practical life lessons.

Q2: How can entrepreneurs develop the awareness to overcome their past traumas?
A2: Reinforce positive patterns when things are going well, like practicing gratitude daily. This makes it easier to stay positive during tough times.

Q3: Why do you believe most entrepreneurs shouldn't be entrepreneurs?
A3: Most people are sold a dream that isn't true. The success rate is less than 1%, and the journey is often more complex and lonelier than expected.

Q4: What is the most significant difference between successful and unsuccessful people?
A4: Successful people challenge their patterns of previous behavior. They don't let past traumas dictate their decisions.

Q5: How should entrepreneurs leverage AI to benefit their businesses?
A5: Use AI to make or save money in practical ways. Join the ROI Mastermind to learn actionable strategies tailored for business owners. 

Five Badass Quotes

1. Rewarding failure gives the impetus to carry on the journey of discovery.
2. 85% of your decisions are based on previous behavior patterns.
3. Most people are sold a dream that isn't true.
4. Successful people challenge their patterns of previous behavior.
5. Engineer your product before you engineer your sales process. 

Five Badass Takeaways

1. Embrace failure as a step towards success.
2. Practice gratitude daily to reinforce positive patterns.
3. Most entrepreneurs fail because they are sold a dream that isn't true.
4. Successful people challenge past traumas and patterns.
5. Leverage AI to make or save money in your business. 

Contact Info  Peter Swain's ROI Mastermind: Text Swain to 213-409-8366 for a free trial week.


Chapters
00:00  Introduction and Peter's Analogy of Failure
01:30  Peter's Background and Book Introduction
04:00  The Science Behind Our Behaviors
06:45  Overcoming Past Traumas
08:30  Why Most Entrepreneurs Fail
11:00  The Reality of Being an Entrepreneur
16:00  Innovating with AI
20:00  How to Leverage AI in Business
23:00  Final Thoughts and Call to Action

For more badass episodes, check us out at For Badass Entrepreneurs ONLY! https://dangordonenterprise.com/badass.