The way consumers shop for tires has evolved over the years–you’re probably installing more tires from an online purchase than ever before and having conversations with customers who know (or think they know) what tires they need on their vehicle, thanks to the endless amount of information at our fingertips. The pandemic shifted consumers’ digital habits into high gear, and according to Synchrony Financial, a dealer’s digital presence is impacting the customer’s buying experience in a big way.

To dig into how this is happening, we dive into Synchrony’s latest data around major automotive purchases–those of which include tires. In this episode of What’s Treading with Tire Review, presented by AAAPEX, we’re joined by Keith Mait, senior vice president and general manager, auto, oil and gas of Synchrony Financial. Keith explains how consumer buying behavior around major automotive purchases is changing and how dealers can be prepared with financing their customers may need.

EPISODE OVERVIEW:

-Synchrony Financial's auto, oil and gas division and how consumer spending is different in the auto repair space (0:45)
- How automotive consumers are saving for planned and unplanned expenses and the buying behaviors that changed as a result of the pandemic (1:51)
- The importance of mobile devices in the buying journey and how the digital experience translates to the in-store experience (5:15)
- Changing expectations of an automotive consumer's in-store experience and 79% of automotive purchases still happen in-store (9:06)
- Services Synchonry provides that help bridge the gap between the digital and in-store experience when it comes to consumer financing (12:53)
- How automotive customers are using consumer financing in a post-pandemic world and how dealers can make it more seamless for their customers (15:50)
- Why the power of choice in how consumers pay for their automotive and tire service bring repeat business (18:46)

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More on AAPEX: www.aapexshow.com
More on Synchonry: www.synchrony.com