Tropicana has once again faced backlash for a redesign, this time with a smaller, more traditional plastic bottle for their orange juice. Customers are complaining about the smaller size, which they perceive as "shrinkflation," and the lack of distinction in the new design. This follows a similar redesign blunder in 2009, where a change to a minimalist logo resulted in a 20% drop in sales. Tropicana's sales have dropped significantly since the new bottle launched, and experts suggest that it may be difficult to reverse this trend due to the structural changes made to the bottle.