Welcome back to another episode of GovCon, Today, we'll discuss effective marketing techniques for reaching and educating target audiences, especially in new markets. Stacey will emphasize the importance of showcasing your company's capabilities and the necessity of nurturing relationships for ongoing success. We'll also explore pilot programs, thought leadership, and account-based marketing.

Plus, we'll enjoy some lighter moments discussing our Mini Cooper adventures and pet anecdotes, underscoring the value of genuine professional relationships. Tune in for actionable tips and stories that help navigate the complexities of the GovCon world with expert Stacey Piper.

Connect with Stacey Piper: https://www.linkedin.com/in/staceypiper/

Episode Timestamps:
00:00 - Intro
05:41 - Marketing's Impact on Small Business Expansion
07:51 - Using Marketing and Demos to Attract Prospects
12:25 - Leveraging Thought Leadership to Showcase Expertise
14:12 - Evaluating Different Outreach Strategies for Recruitment
20:05 - Discussing Typical Budgets and Cost Assessments for Projects
23:23 - When People Turn to Me: Website Troubleshooting
25:51 - The Rapid Response Advantage of Non-Traditional Marketing Agencies
29:27 - Enhancing Retention through a Strong Talent Brand
31:50 - The Full Circle Effect: From Clients to Candidates and Back
33:51 - Closing Remarks and Gratitude with Stacy
34:09 - Outro

Quote of the Episode

"Use marketing to reach your audience when entering new areas without connections—it helps build new partnerships."-Stacey Piper

"Keep the train on the tracks—focus on what you know, deliver your best, and let the results speak before we discuss further." -Stacey Piper

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