What is Clubhouse and why should you care? Clubhouse is a new(wish!) social media network that is focused on live audio content. The audio element isn’t the only thing that differentiates Clubhouse from other networks. It also offers a very different user experience - one that relies heavily on Behavioural Science. As an active user of Clubhouse, for professional and personal reasons, I’m fascinated by the opportunities it offers and the BeSci that’s been used to drive the user experience.

Even if you’re not a user of social media, you’ll be aware of the impact it is having on human decision-making. In a previous episode, I spoke with Evelyn Gosnell and Lindsay Juarez - two behavioural Scientists who helped one social media network, TikTok, to limit the spread of unverified information. You can hear that 🎧 👉 https://www.podpage.com/the-human-risk-podcast/evelyn-gosnell-lindsay-juarez-on-reducing-the-spread-of-misinformation-on-social-media/

On this episode, I'm joined by Dr Ali Fenwick who has just published a book on Clubhouse called “Everything you need to know about Clubhouse: What is it, why should you care, and how to get started?: The Ultimate Guide”. It’s a user guide, a behavioural analysis of how it works and a competitor analysis that explores how it is positioned against the other platforms. You can find a link to that here 👉 https://www.hult.edu/blog/everything-you-need-to-know-about-clubhouse/. It’s a user guide, a behavioural analysis of how it works and a competitor analysis that explores how it is positioned against the other platforms.

Ali is Professor of Organizational Behavior and Innovation at Hult Business School, where his research focuses on the behavioural foundations of organizations and management and explores how psychological interventions can be applied within the (digital) workplace to increase employee well-being and organizational performance. He’s also a Behavioural Science practitioner working with business, education, government & NGOs.
To find out more about Ali 👉 https://www.linkedin.com/in/afenwick/

Whether you’re an experienced Clubhouse user, waiting to get access - if so get in touch with me via www.human-risk.com - have never heard of it, or have absolutely no interest in joining it, what Ali reveals will be of interest to you. Because the techniques he describes, aren’t just being deployed by social media. They influence our decision-making in other fields as well. What you’ll also hear is a positive argument for social media, because as Ali points out many of the benefits that Clubhouse offers are socially beneficial. At least for now.

If you’re on Clubhouse, you can find me @humanrisk 👉 https://clubhousedb.com/user/humanrisk

Do join me for my regular slots in:
The Behavioral Hacks Club 👉 https://clubhousedb.com/club/1244868721-behavioral-hacks
The Diversifi BeSci Network 👉 https://clubhousedb.com/club/650742502-diversifi-global-network
The PivotPoint Ideas Lab 👉 https://clubhousedb.com/club/565255043-the-pivot-point-ideas-lab